Top social commerce product categories in Belgium 2022

Published by
Koen van Gelder,
Dec 19, 2023
Clothing and accessories were the most popular products for for Belgian social shoppers in 2022. 27 percent of Belgian respondents to a European survey reported either buying or wanting to buy fashion items on social media. Social commerce is also a popular channel for toys and games among Belgian consumers.

Leading social shopping categories in Belgium in 2022

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Sources

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Release date

November 2022

Region

Belgium

Survey time period

June 15 to September 18, 2022

Number of respondents

1,017 respondents

Age group

18-75 years

Special properties

Belgian consumers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following product categories, if any, have you, or would you buy directly from your social media or streaming platforms (e.g. Instagram etc.)?"

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