Asia: social commerce usage reasons by country 2023

According to a survey conducted by Rakuten Insight in February 2023, 78 percent of respondents from China shopped on social media because it was convenient for them. It was also the leading reason for social commerce in Taiwan.

Reasons for using social commerce in Asia in 2023, by country

Characteristic	It was being promoted by an influencer or celebrity I follow	It was convenient to purchase the item	There was a sale/promotion code for the item if purchased on social media	The advertising on social media was very convincing	Other
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Release date

March 2023

More information

Region

Asia

Survey time period

February 9 to 28, 2023

Number of respondents

100,935 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.

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