Most popular beauty and cosmetics websites in Germany 2023, by website traffic

Published by
L. Yltävä,
Feb 13, 2024

In December 2023, Douglas was the most visited beauty and cosmetics website in Germany. That month, the German beauty website attracted nearly eight million visitors. The second most sought-after beauty site, Flaconi.de, garnered over five million website visitors. Other popular sites included parfumo.de and ritual.com.

Most visited beauty and cosmetics websites in Germany in December 2023 (in millions)

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Release date

January 2024

Region

Germany

Survey time period

December 2023

Supplementary notes

The figures have been rounded.

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