Top online beauty retailers in Germany 2023, by purchase intent clicks

Published by
L. Yltävä,
Jan 18, 2024

During the surveyed time from June 2022 to May 2023, Douglas emerged as the leading online beauty retailer in Germany. In terms of purchase intent clicks, Douglas accounted for 47.5 percent of the total share. Flaconi ranked second, with a share of 11.8 percent. 

Leading online beauty retailers in Germany in 2023, by purchase intent clicks

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Source

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Release date

January 2024

Region

Europe, Germany

Survey time period

June 1, 2022 to May 31, 2023

Supplementary notes

The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.

Date of release is the date of access.

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Beauty and personal care e-commerce in GermanyBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce in EuropeNatural and organic cosmetics in EuropeCosmetics in Germany
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