In Europe, women buy beauty products online more than men, according to a survey done in the second quarter of 2023. Greece and Sweden recorded the highest percentage of female beauty shoppers, at 47 percent. Poland and the United Kingdom, in turn, had the highest share of male online beauty shoppers, at 29 percent.
Share of consumers purchasing beauty products online in selected European countries in 2nd quarter 2023, by gender
consumers who shop beauty products online on a monthly basis
Supplementary notes
*Consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 respondents participated from each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (January 19, 2024). Share of consumers purchasing beauty products online in selected European countries in 2nd quarter 2023, by gender [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1446091/europe-online-beauty-shoppers-by-gender/
Klarna. "Share of consumers purchasing beauty products online in selected European countries in 2nd quarter 2023, by gender." Chart. January 19, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1446091/europe-online-beauty-shoppers-by-gender/
Klarna. (2024). Share of consumers purchasing beauty products online in selected European countries in 2nd quarter 2023, by gender. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1446091/europe-online-beauty-shoppers-by-gender/
Klarna. "Share of Consumers Purchasing Beauty Products Online in Selected European Countries in 2nd Quarter 2023, by Gender." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1446091/europe-online-beauty-shoppers-by-gender/
Klarna, Share of consumers purchasing beauty products online in selected European countries in 2nd quarter 2023, by gender Statista, https://www.statista.com/statistics/1446091/europe-online-beauty-shoppers-by-gender/ (last visited October 31, 2024)
Share of consumers purchasing beauty products online in selected European countries in 2nd quarter 2023, by gender [Graph], Klarna, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1446091/europe-online-beauty-shoppers-by-gender/