A European survey conducted in 2023 showed that Polish shoppers were most inclined to shop for beauty products online from abroad. While over a quarter of Polish shoppers reported purchasing beauty products from foreign sites, the Netherlands (21 percent) had the second-most cross-border online cosmetic shoppers, followed by Austria (19 percent), and Italy (18 percent).
Share of cross-border online shoppers of cosmetics in Europe in 2023, by country
The survey was conducted in the following ten European markets: the UK, France, Spain, Italy, Germany, Sweden, Poland, Netherlands, Czechia, and Austria.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DHL Group. (October 19, 2023). Share of cross-border online shoppers of cosmetics in Europe in 2023, by country [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/
DHL Group. "Share of cross-border online shoppers of cosmetics in Europe in 2023, by country." Chart. October 19, 2023. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/
DHL Group. (2023). Share of cross-border online shoppers of cosmetics in Europe in 2023, by country. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/
DHL Group. "Share of Cross-border Online Shoppers of Cosmetics in Europe in 2023, by Country." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/
DHL Group, Share of cross-border online shoppers of cosmetics in Europe in 2023, by country Statista, https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/ (last visited October 15, 2024)
Share of cross-border online shoppers of cosmetics in Europe in 2023, by country [Graph], DHL Group, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1375685/europe-cosmetics-cross-border-online-shoppers/