This statistic displays the leading 20 beauty websites in the United Kingdom (UK) as of December 2019, by share of voice. According to Pi Datametrics, across the UK beauty sector, superdrug.com is the leading website in terms of share of voice, accounting for nine percent in December 2019. Among the top five beauty retailers was also amazon.co.uk, with a share of voice of about 7.15 percent.
Leading 20 beauty websites* in the United Kingdom (UK) as of December 2019, by share of voice**
* Beauty categories include: eyes, face, general, accessories and gifts, lips, nails across 3,910 search terms.
** Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms in Google UK.
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Pi Datametrics. (December 1, 2019). Leading 20 beauty websites* in the United Kingdom (UK) as of December 2019, by share of voice** [Graph]. In Statista. Retrieved February 27, 2020, from https://www.statista.com/statistics/882187/leading-beauty-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading 20 beauty websites* in the United Kingdom (UK) as of December 2019, by share of voice**." Chart. December 1, 2019. Statista. Accessed February 27, 2020. https://www.statista.com/statistics/882187/leading-beauty-websites-by-sov-united-kingdom-uk/
Pi Datametrics. (2019). Leading 20 beauty websites* in the United Kingdom (UK) as of December 2019, by share of voice**. Statista. Statista Inc.. Accessed: February 27, 2020. https://www.statista.com/statistics/882187/leading-beauty-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading 20 Beauty Websites* in The United Kingdom (Uk) as of December 2019, by Share of Voice**." Statista, Statista Inc., 1 Dec 2019, https://www.statista.com/statistics/882187/leading-beauty-websites-by-sov-united-kingdom-uk/
Pi Datametrics, Leading 20 beauty websites* in the United Kingdom (UK) as of December 2019, by share of voice** Statista, https://www.statista.com/statistics/882187/leading-beauty-websites-by-sov-united-kingdom-uk/ (last visited February 27, 2020)
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