Leading websites in the beauty sector UK 2023, by share of voice

Leading beauty websites in the United Kingdom (UK) in the 4th quarter 2023, by share of voice

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Release date

2024

Region

United Kingdom

Survey time period

Q4 2023

Supplementary notes

Beauty categories include: eyes, face, general, accessories and gifts, lips, nails across 3,910 search terms.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms in Google UK.

The date of release is the date of access.

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