• Leading beauty websites by share of voice Q3 2021

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According to Pi Datametrics, across the UK beauty sector, superdrug.com is the leading website in terms of share of voice, accounting for 6.92 percent in September 2021. Among the top five beauty retailers was also UK's own amazon.co.uk, with a share of voice of about 4.13 percent.

Leading beauty websites in the United Kingdom (UK) during the 3rd quarter 2021, by share of voice

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Release date

2021

More information

Region

United Kingdom

Survey time period

Q3 2021

Supplementary notes

Beauty categories include: eyes, face, general, accessories and gifts, lips, nails across 3,910 search terms and 12,252 sites.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms in Google UK.