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Leading websites in the beauty sector in the United Kingdom (UK) 2020, by SoV

Published by M. Ridder, Nov 23, 2020
This statistic displays the leading 20 beauty websites in the United Kingdom (UK) as of September 2020, by share of voice. According to Pi Datametrics, across the UK beauty sector, youtube.com is the leading website in terms of share of voice, accounting for 6.74 percent in September 2020. Among the top five beauty retailers was also UK's own superdrug.com, with a share of voice of about 6.67 percent.

Leading 20 beauty websites* in the United Kingdom (UK) as of September 2020, by Share of Voice**

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Release date

2020

Region

United Kingdom

Survey time period

July to September 2020

Supplementary notes

* Beauty categories include: eyes, face, general, accessories and gifts, lips, nails across 3,910 search terms and 12,252 sites.

** Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms in Google UK.

***

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