Leading beauty websites by share of voice 2022

Between July and September 2022, boots.com was the leading beauty website in the United Kingdom (UK). Its share of voice reached 8.34 percent, followed by YouTube and amazon.co.uk, with 6.42 and 4.96 percent share of voice, respectively.

Leading beauty websites in the United Kingdom (UK) in 3rd quarter 2022, by share of voice

Characteristic	Share of voice*
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Release date

2022

More information

Region

United Kingdom

Survey time period

Q3 2022

Supplementary notes

Beauty categories include: eyes, face, general, accessories and gifts, lips, nails across 3,910 search terms and 12,252 sites.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms in Google UK.

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