Indonesia: importance of purchasing sustainable products by age 2023

According to a survey on sustainable consumption in Indonesia conducted by Rakuten Insight in December 2023, approximately 64 percent of respondents aged between 25 and 34 years in Indonesia stated that it was very important to buy products that are sustainably-made/packaged or environmentally friendly. The same survey also revealed that making these products more affordable would encourage them to adopt more sustainable consumption practices.

Importance of purchasing sustainable and environmentally-friendly products among consumers in Indonesia as of December 2023, by age group

Characteristic	16-24 years	25-34 years	35-44 years	45-54 years	55+ years
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Release date

January 2024

More information

Region

Indonesia

Survey time period

December 7 to 31, 2023

Number of respondents

11,099 respondents

Age group

16 years and older

Special properties

among 6,267 female and 4,832 male respondents.

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "How important is it to you that the products you purchase are sustainably-made/packaged or environmentally-friendly?"

Age group breakdowns:
16-24 years: 2,726 respondents
25-34 years: 4,146 respondents
35-44 years: 2,789 respondents
45-54 years: 1,125 respondents
55+ years: 313 respondents

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