User opinion on BOPIS compared to online shopping in Japan 2023

Published by C. Diep, Apr 5, 2024

According to a survey conducted in March 2023 in Japan, around 53 percent of shoppers stated that they preferred to pick up their online purchases in stores, since there were no shipping charges applied for this option. In contrast, around 39 percent of respondents highlighted that they had no time to go to the store for the pickup, which was a disadvantage of BOPIS in favor of online shopping deliveries.

Consumer opinion on BOPIS (buy online, pickup in store) in comparison with online shopping in Japan as of March 2023

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Release date

September 2023

Region

Japan

Survey time period

March 2023

Number of respondents

6,185 respondents

Age group

20-79 years

Special properties

multiple answers were allowed

Method of interview

Online survey

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