Key insights
- Share of consumers shopping online through apps and websites
- 62%
![Share of shoppers shopping more or less after COVID-19 in Southeast Asia in 2021, by shopping channel](https://cdn.statcdn.com/Statistic/1315000/1316817-blank-100.png)
Detailed statistics
Impact of COVID-19 on shopping channel usage SEA 2021
- E-commerce market size
- 139 billion U.S. dollars
![Value of the e-commerce market in Southeast Asia from 2019 to 2023 and a forecast for 2025 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/955000/958414-blank-100.png)
Detailed statistics
E-commerce market value SEA 2019-2025
- Share of consumers shopping online more after COVID-19
- 62%
![Share of shoppers shopping more or less after COVID-19 in Southeast Asia in 2021, by shopping channel](https://cdn.statcdn.com/Statistic/1315000/1316817-blank-100.png)
Detailed statistics
Impact of COVID-19 on shopping channel usage SEA 2021
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
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Overview
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Premium Statistic
E-commerce market value SEA 2019-2025
E-commerce market value SEA 2019-2025
Value of the e-commerce market in Southeast Asia from 2019 to 2023 and a forecast for 2025 (in billion U.S. dollars)
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Premium Statistic
E-commerce market volume SEA 2021-2030, by country
E-commerce market volume SEA 2021-2030, by country
E-commerce market volume in Southeast Asia from 2021 to 2022, with forecasts from 2023 to 2030, by country (in billion U.S. dollars)
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Premium Statistic
Online ride-hailing and food market value SEA 2023, by country
Online ride-hailing and food market value SEA 2023, by country
Value of the online ride-hailing and food market in Southeast Asia in 2023, by country (in billion U.S. dollars)
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Premium Statistic
Share of first time shoppers through apps or websites SEA 2021, by country
Share of first time shoppers through apps or websites SEA 2021, by country
Share of first time online shoppers through apps or websites in Southeast Asia in 2021, by country
E-commerce sites and apps
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- Premium Statistic Leading e-commerce sites in SEA Q2 2022, by monthly web sessions
- Premium Statistic Most visited online marketplaces SEA 2023, by monthly visits
- Premium Statistic Leading countries visiting Shopee 2023, by monthly visits
- Premium Statistic Leading countries visiting Lazada 2023, by monthly visits
- Premium Statistic Most downloaded free shopping apps SEA 2022, by number of downloads
- Premium Statistic Most downloaded free shopping apps SEA 2022, by country and number of downloads
- Premium Statistic Top grossing shopping apps SEA 2022, by country and IAP revenue
- Premium Statistic Most used food delivery apps Asia 2023, by country
E-commerce sites and apps
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Premium Statistic
Leading e-commerce sites in SEA Q2 2022, by monthly web sessions
Leading e-commerce sites in SEA Q2 2022, by monthly web sessions
Leading e-commerce sites in Southeast Asia as of 2nd quarter 2022, by monthly web sessions (in millions)
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Premium Statistic
Most visited online marketplaces SEA 2023, by monthly visits
Most visited online marketplaces SEA 2023, by monthly visits
Most visited online marketplaces in Southeast Asia in 2023, by monthly visits (in millions)
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Premium Statistic
Leading countries visiting Shopee 2023, by monthly visits
Leading countries visiting Shopee 2023, by monthly visits
Leading countries visiting online marketplace Shopee in 2023, by number of monthly visits (in millions)
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Premium Statistic
Leading countries visiting Lazada 2023, by monthly visits
Leading countries visiting Lazada 2023, by monthly visits
Leading countries visiting online marketplace Lazada in 2023, by number of monthly visits (in millions)
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Premium Statistic
Most downloaded free shopping apps SEA 2022, by number of downloads
Most downloaded free shopping apps SEA 2022, by number of downloads
Most downloaded free shopping apps in Southeast Asia in 2022, by number of downloads (in millions)
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Premium Statistic
Most downloaded free shopping apps SEA 2022, by country and number of downloads
Most downloaded free shopping apps SEA 2022, by country and number of downloads
Most downloaded free shopping apps in Southeast Asia in 2022, by selected country and number of downloads (in millions)
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Premium Statistic
Top grossing shopping apps SEA 2022, by country and IAP revenue
Top grossing shopping apps SEA 2022, by country and IAP revenue
Highest grossing shopping apps in Southeast Asia in 2022, by selected country and in-app purchase revenue (in 1,000 U.S. dollars)
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Premium Statistic
Most used food delivery apps Asia 2023, by country
Most used food delivery apps Asia 2023, by country
Most used food delivery apps in Asia as of April 2023, by country or territory
Social and live commerce
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- Premium Statistic Usage of and interest in livestream shopping SEA 2021, by country
- Premium Statistic Social commerce usage frequency Asia 2023, by country
- Premium Statistic Share of first time shoppers on social media SEA 2021
- Premium Statistic Leading social media platforms for shopping Asia 2023, by country
Social and live commerce
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Premium Statistic
Usage of and interest in livestream shopping SEA 2021, by country
Usage of and interest in livestream shopping SEA 2021, by country
Usage of and interest in livestream shopping in Southeast Asia in 2021, by country
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Premium Statistic
Social commerce usage frequency Asia 2023, by country
Social commerce usage frequency Asia 2023, by country
Frequency of using social commerce in Asia in 2023, by country
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Premium Statistic
Share of first time shoppers on social media SEA 2021
Share of first time shoppers on social media SEA 2021
Share of first time shoppers on social media in Southeast Asia in 2021, by country
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Premium Statistic
Leading social media platforms for shopping Asia 2023, by country
Leading social media platforms for shopping Asia 2023, by country
Leading social media platforms for shopping in Asia in 2023, by country
Shopping frequency
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- Premium Statistic Share of internet users who made weekly online purchases APAC 2023, by country
- Premium Statistic Mobile e-commerce weekly usage rate in the APAC region 2022, by country
- Premium Statistic Internet users who made weekly online grocery purchases APAC 2022, by country
- Premium Statistic Internet users who made monthly digital content purchases APAC 2022, by country
Shopping frequency
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Premium Statistic
Share of internet users who made weekly online purchases APAC 2023, by country
Share of internet users who made weekly online purchases APAC 2023, by country
Share of internet users who made weekly online purchases in the Asia-Pacific region in 2023, by country or territory
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Premium Statistic
Mobile e-commerce weekly usage rate in the APAC region 2022, by country
Mobile e-commerce weekly usage rate in the APAC region 2022, by country
Share of internet users who made weekly mobile commerce purchases in the Asia-Pacific region in 2022, by country or territory
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Premium Statistic
Internet users who made weekly online grocery purchases APAC 2022, by country
Internet users who made weekly online grocery purchases APAC 2022, by country
Share of internet users who made weekly online grocery purchases in the Asia-Pacific region in 2022, by country or territory
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Premium Statistic
Internet users who made monthly digital content purchases APAC 2022, by country
Internet users who made monthly digital content purchases APAC 2022, by country
Share of internet users who made monthly digital content purchases in the Asia-Pacific region in 2022, by country or territory
Payments
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Premium Statistic
Distribution of e-commerce GMV SEA 2021-2026, by payment method
Distribution of e-commerce GMV SEA 2021-2026, by payment method
Distribution of e-commerce gross merchandise value (GMV) in Southeast Asia in 2021 with a forecast for 2026, by payment method (in billion U.S. dollars)
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Premium Statistic
BNPL spending on e-commerce SEA 2021-2026, by country
BNPL spending on e-commerce SEA 2021-2026, by country
Buy Now, Pay Later (BNPL) spending on e-commerce in Southeast Asia in 2021 with a forecast for 2026, by selected country (in billion U.S. dollars)
Consumer preferences
6
- Premium Statistic Impact of COVID-19 on shopping channel usage SEA 2021
- Premium Statistic Attitudes towards online shopping among Gen Z Asia 2022, by country
- Premium Statistic Preferred return method for online purchase Asia 2023, by country
- Premium Statistic Omnichannel retail usage Asia 2023, by country and channel
- Premium Statistic Leading channels to shop during the holiday shopping period Asia 2023, by country
- Premium Statistic Purchase preference for beauty and care products SEA 2023, by country
Consumer preferences
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Premium Statistic
Impact of COVID-19 on shopping channel usage SEA 2021
Impact of COVID-19 on shopping channel usage SEA 2021
Share of shoppers shopping more or less after COVID-19 in Southeast Asia in 2021, by shopping channel
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Premium Statistic
Attitudes towards online shopping among Gen Z Asia 2022, by country
Attitudes towards online shopping among Gen Z Asia 2022, by country
Attitudes towards online shopping among generation Z in Asia in 2022, by selected country
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Premium Statistic
Preferred return method for online purchase Asia 2023, by country
Preferred return method for online purchase Asia 2023, by country
Most preferred return method for an online purchase in Asia as of November 2023, by country or territory
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Premium Statistic
Omnichannel retail usage Asia 2023, by country and channel
Omnichannel retail usage Asia 2023, by country and channel
Omnichannel retail usage in Asia as of November 2023, by country or territory and channel
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Premium Statistic
Leading channels to shop during the holiday shopping period Asia 2023, by country
Leading channels to shop during the holiday shopping period Asia 2023, by country
Leading channels to shop during the holiday shopping period in Asia in 2023, by country or territory
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Premium Statistic
Purchase preference for beauty and care products SEA 2023, by country
Purchase preference for beauty and care products SEA 2023, by country
Preference to shop online or offline for beauty and care products in Southeast Asia in 2023, by selected country
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