Online shopping behavior in Southeast Asia - statistics & facts

E-commerce market value SEA 2019-2025

Value of the e-commerce market in Southeast Asia from 2019 to 2022 and a forecast for 2025 (in billion U.S. dollars)

E-commerce market volume SEA 2019-2025 by country

E-commerce market volume in Southeast Asia from 2019 to 2021 with a forecast for 2025, by country (in billion U.S. dollars)

YoY growth of retail e-commerce sales SEA 2022, by country

Year-over-year growth of retail e-commerce sales in Southeast Asia in 2022, by selected country

Online ride-hailing and food market value SEA 2022, by country

Value of the online ride-hailing and food market in Southeast Asia in 2022, by country (in billion U.S. dollars)

Share of first time shoppers through apps or websites SEA 2021, by country

Share of first time online shoppers through apps or websites in Southeast Asia in 2021, by country

Leading product categories consumers bought online in the past 12 months SEA 2022

Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022

Leading product types purchased online among Gen Z SEA 2022, by country

Leading product types purchased online among generation Z in Southeast Asia in 2022, by selected country

Leading fresh food categories to buy online SEA 2021, by country

Leading fresh food categories to buy online in Southeast Asia in 2021, by selected country

Leading product discovery channels SEA 2022

Leading digital product discovery channels in Southeast Asia in 2022

Leading e-commerce sites in SEA Q2 2022, by monthly web sessions

Leading e-commerce sites in Southeast Asia as of 2nd quarter 2022, by monthly web sessions (in millions)

Most visited online marketplaces SEA 2023, by monthly visits

Most visited online marketplaces in Southeast Asia in 2023, by monthly visits (in millions)

Leading countries visiting Shopee 2023, by monthly visits

Leading countries visiting online marketplace Shopee in 2023, by number of monthly visits (in millions)

Leading countries visiting Lazada 2023, by monthly visits

Leading countries visiting online marketplace Lazada in 2023, by number of monthly visits (in millions)

Most downloaded free shopping apps SEA 2022, by number of downloads

Most downloaded free shopping apps in Southeast Asia in 2022, by number of downloads (in millions)

Most downloaded free shopping apps SEA 2022, by country and number of downloads

Most downloaded free shopping apps in Southeast Asia in 2022, by selected country and number of downloads (in millions)

Top grossing shopping apps SEA 2022, by country and IAP revenue

Highest grossing shopping apps in Southeast Asia in 2022, by selected country and in-app purchase revenue (in 1,000 U.S. dollars)

Market size of social commerce SEA 2021, by country

Market size of social commerce in Southeast Asia in 2021, by selected country (in billion U.S. dollars)

Share of first time shoppers on social media SEA 2021

Share of first time shoppers on social media in Southeast Asia in 2021, by country

Usage of and interest in livestream shopping SEA 2021, by country

Usage of and interest in livestream shopping in Southeast Asia in 2021, by country

Share of internet users who made weekly online purchases APAC 2022, by country

Share of internet users who made weekly online purchases in the Asia-Pacific region in 2022, by country or territory

Share of internet users who made weekly m-commerce purchases APAC 2022, by country

Share of internet users who made weekly mobile commerce purchases in the Asia-Pacific region in 2022, by country or territory

Internet users who made weekly online grocery purchases APAC 2022, by country

Share of internet users who made weekly online grocery purchases in the Asia-Pacific region in 2022, by country or territory

Internet users who made monthly digital content purchases APAC 2022, by country

Share of internet users who made monthly digital content purchases in the Asia-Pacific region in 2022, by country or territory

Share of consumers that use e-payments for online shopping SEA 2022, by country

Share of consumers that use e-payments for online shopping in Southeast Asia as of October 2022, by selected country

Distribution of e-commerce GMV SEA 2021-2026, by payment method

Distribution of e-commerce gross merchandise value (GMV) in Southeast Asia in 2021 with a forecast for 2026, by payment method (in billion U.S. dollars)

BNPL spending on e-commerce SEA 2021-2026, by country

Buy Now, Pay Later (BNPL) spending on e-commerce in Southeast Asia in 2021 with a forecast for 2026, by selected country (in billion U.S. dollars)

Impact of COVID-19 on shopping channel usage SEA 2021

Share of shoppers shopping more or less after COVID-19 in Southeast Asia in 2021, by shopping channel

Attitudes towards online shopping among Gen Z Asia 2022, by country

Attitudes towards online shopping among generation Z in Asia in 2022, by selected country

Share of consumers who have tried virtual try-on for shopping SEA 2022

Share of consumers who have tried virtual try-on for fashion and makeup purchases in Southeast Asia in 2022

Intention to shop for fresh food online SEA 2022, by country

Intention to shop for fresh food online in Southeast Asia in 2022, by selected country

Leading ads on online shopping platforms that influenced purchase SEA 2022

Leading ad forms on online shopping platforms that influenced purchase in Southeast Asia in 2022