Streaming average revenue per paying user India 2023, by segment

Published by
Tanushree Basuroy,
Mar 22, 2024

In 2023, the video segment of India's streaming market generated 16 U.S. dollars per paying user on average. Meanwhile, the audio segment excluding the audio series earned 11 dollars per paying user. About 10 to 11 percent of the audio series user base is comprised of paying users.

Average revenue per paying user of streaming market across India in 2023, by segment (in U.S. dollars)

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Release date

March 2024

Region

India

Survey time period

2023

Supplementary notes

*includes music, podcasts, podcast series, and audiobooks.

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