Marketing importance areas expected to change worldwide 2023 | Statista

During a mid-2023 survey among marketing professionals worldwide, 80 percent of respondents said they expected the importance of innovation and adoption of new technologies to increase over the following two years. A rising importance of social impact and environmental responsibility in marketing was cited by 64 percent of respondents.

Leading areas of importance marketers expected to change in the following two years worldwide as of July 2023

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Release date

September 2023

More information

Region

Worldwide

Survey time period

June 9 to July 3, 2023

Number of respondents

611 respondents

Special properties

among marketing professionals

Supplementary notes

The source does not specify survey type.

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