During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around 78 percent of respondents said that achieving sustainability is critical or important within their businesses and that some (55 percent) or all (23 percent) of their strategic priorities have been adjusted in accordance with it. Only four percent of respondents said sustainability was not a priority, and their priorities had not yet shifted.
Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (October 13, 2023). Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/
Dentsu. "Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023." Chart. October 13, 2023. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/
Dentsu. (2023). Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/
Dentsu. "Level of Importance of Advancing Sustainability for Business and Strategic Priority Changes According to Chief Marketing Officers (Cmos) in Canada and The United States as of August 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/
Dentsu, Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 Statista, https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/ (last visited October 03, 2024)
Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph], Dentsu, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/