ASP of sports shoes on main e-commerce platforms China 2017-2023

Published by
Xin Ou,
May 14, 2024

In 2023, the average online sales price of athletic footwear on Tmall, JD.com, and Douyin was 308 yuan. This figure had hovered around 300 yuan since 2019. However, China's online athletic footwear market saw a steady increase both in sales value and sales volume since 2017.

Average online sales price of athletic footwear on China's e-commerce platforms Tmall, JD.co, and Douyin from 2017 to 2023 (in yuan)

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Release date

April 2024

Region

China

Survey time period

2017 to 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024). 

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