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Athletic footwear in the United States- statistics and facts

Athletic footwear retail has witnessed considerable growth over the last decade, with the global athletic footwear revenue increasing from around 32 billion U.S. dollars in 2012 to more than 51 billion U.S. dollars in 2020. Prominent market leaders in the global active footwear market include Nike, Adidas, and Under Armour.

U.S. athletic footwear market

In the United States, the athletic footwear market generated nearly 15 billion U.S. dollars in revenues in 2019, making the U.S. the biggest market for athletic footwear in the world. Running shoes captured more than half of athletic footwear sales share in the U.S., followed by sports shoes and aerobic/gym shoes.

Market leaders

As globally-recognized athletic footwear brands, the footwear segments of Nike and Adidas have brought in 24 billion and 15 billion U.S. dollars in revenues to the respective companies in 2020. While Nike’s global brand value was three times as valuable as the Adidas brand, both companies have consistently ranked high on the American customer athletic footwear satisfaction index.

American consumers

In a survey conducted in Fall 2019, 42 percent of American teenagers chose Nike as their preferred footwear brand versus 13 percent who preferred Adidas. Although Adidas ramped up its advertising spending in the United States from around 386 million U.S. dollars in 2012 to more than 688 million U.S. dollars in 2019, the marketing effort still pales in comparison to Nike’s 1.47 billion ad spend on the American market that year.

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Athletic footwear in the United States".

Athletic footwear market in the U.S.

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Important key figures

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U.S. market

Consumer behavior

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