Nike's revenue, by segment Greater China 2022

This timeline shows Nike's revenue in Greater China from 2009 to 2022, by segment. In 2022, Nike's footwear revenue from Greater China amounted to about 5.42 billion U.S. dollars. This was slightly less than in the previous year. Apparel and equipment revenues also fell slowly in 2022. Footwear sales in 2022 have dominated more and more over time. In 2022 They were worth well over double that of the other two categories.

Nike outside the U.S.

Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America was Nike’s largest market in 2022, generating 18.4 billion U.S. dollars. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operated slightly under 600 stores outside of the United States in 2022.

Topping the table

This worldwide success and recognition led to Nike being the most valuable apparel brand in 2022. Nike had a brand value of over 33 billion U.S. dollars. This was an increase of roughly 10 percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and Zara came seventh.

Nike's revenue in Greater China from the fiscal years of 2009 to 2022, by segment (in million U.S. dollars)

Characteristic	Footwear	Apparel	Equipment
2022	5,416	1,938	193
2021	5,748	2,347	195
2020	4,635	1,896	148
2019	4,262	1,808	138
2018	3,496	1,508	130
2017	2,920	1,188	129
2016	2,599	1,055	131
2015	2,016	925	126
2014	1,600	876	126
2013	1,495	844	139
2012	1,520	910	131
2011	1,164	789	107
2010	953	684	105
2009	940	700	103