South Korea: main publication genres abroad 2023

According to a survey conducted across 26 countries in 2023, around 62 percent of respondents stated that they had previously read South Korean novels. Other commonly read genres included culinary and health as well as humanities, liberal arts, and history.

Leading genres of South Korean publications read abroad as of November 2023

Characteristic	Share of respondents
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Release date

April 2024

More information

Region

Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

6,893 respondents

Age group

15-59 years

Special properties

people who have consumed K-content

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, the United States, Canada, Mexico, Brazil, Argentina, the United Kingdom, France, Italy, Spain, Germany, Russia, Turkey, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.

Original question: "What genre of Korean publications have you ever used? Please choose all of them."

Multiple answers were accepted.

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