About This Statistic
The graph presents data on the total number of daily newspapers in the United States from 1985 to 2014. In 2009, there were 1,387 daily newspapers in the U.S, a figure which fell to 1,331 in 2014. As the number of daily newspapers and reader numbers fall, not only the sales revenue is dropping, but also the advertising revenue as companies see their ads reach fewer and fewer people. McClatchy, for example, which operates 29 daily newspapers in 14 states, has seen its advertising revenue in the United States shrink by over ten percent in each of the last four years. Interestingly enough, newspaper ads are gaining consumer trust. Between 2011 and 2015, the trust grew by 18 percent. In 2011, 47 percent of North Americans said they trusted ads in newspapers. Four years later, the figure grew to 65 percent.