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| Activity | Percentage of users |
|---|---|
| Find locations/directions | 58% |
| Find hours | 57% |
| Make price comparisons | 44% |
| Find promo offers | 44% |
| Browse | 43% |
| Find where specific products are sold | 32% |
| Find product information | 31% |
| Find product availability in-store | 31% |
| Find product reviews | 30% |
| Use to make a purchase | 19% |
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Complete Source Details
This survey shows the mobile pre-shopping activities of U.S. smartphone users as of fourth quarter 2012. It was found that prior to their shopping trip, 57 percent of shoppers were using their smartphone to find out about store opening hours.
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