Mobile pre-shopping activities of smartphone users in the United States as of 4th quarter 2013

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ActivityPercentage of users
Find locations/directions58%
Find hours57%
Make price comparisons44%
Find promo offers44%
Find where specific products are sold32%
Find product information31%
Find product availability in-store31%
Find product reviews30%
Use to make a purchase19%

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This survey shows the mobile pre-shopping activities of U.S. smartphone users as of fourth quarter 2012. It was found that prior to their shopping trip, 57 percent of shoppers were using their smartphone to find out about store opening hours.
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Release date
April 2013
United States
Survey time period
4th quarter 2012
Special properties
Smartphone owners who use mobile device for shopping
Supplementary notes
Multiple answers were possible.

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