Sales of the leading margarine and spreads brands of the United States in 2017 (in million U.S. dollars)

Sales of the leading margarine and spreads brands of the U.S. 2017 This graph shows the sales of the leading margarine/spreads brands of the United States in 2017. Blue Bonnet was the third ranked margarine and spreads brand of the United States with about 187.6 million U.S. dollars worth of sales in 2017.
Margarine and spreads

Margarine and spreads are varieties of spreadable fats which are manufactured industrially. As a substitute for butter they are designed to be spread on bread, to be part of sandwich toppings or to be the main bread topping itself. Margarine has a creamy texture and the essential composition contains saturated and unsaturated fatty acids, water and skimmed milk. The fat content lies between 80 and 90 percent. The yellowish color usually stems from the adding of beta-carotin.

Compared to butter, margarine has a longer shelf life and is cheaper than its original counterpart. The nutritional value has been discussed controversially for decades. Many proponents see margarine as healthy alternative to butter due to an allegedly better fatty acid composition. However, the latest research does not confirm the assumptions to any degree of absolute certainty.

The market for margarine and spreads in the United States is characterized by brands such as 'Shedd’s Country Crock’, ‘I Can’t Believe It’s Not Butter’ or ‘Blue Bonnet’. ‘Shedd’s Country Crock’ was the best selling brand in the margarine/spreads category with sales amounting to 415.9 million U.S. dollars in 2016. The category leading brand is owned by Unilever Bestfoods North America, a subsidiary organization of the British/Dutch-based company Unilever. Unilever Bestfoods North America was the undisputable category captain of margarine/spreads products in 2016. The FMCG manufacturer generated sales of roughly 855 million U.S. dollars that year.

On the demand side, about 1.1 billion pounds of margarine were consumed in the United States in 2010. In comparison, the per capita consumption of margarine amounted to roughly 3.5 pounds in that year.
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Sales in million U.S. dollars
Shedd's Country Crock384.1
I Can't Believe It's Not Butter238.5
Blue Bonnet187.6
Smart Balance115.9
Imperial99.2
Private label63.5
Parkay57.7
I Can't Believe It's Not Butter Light44.2
Earth Balance43.3
Land O'Lakes37.4
Sales in million U.S. dollars
Shedd's Country Crock384.1
I Can't Believe It's Not Butter238.5
Blue Bonnet187.6
Smart Balance115.9
Imperial99.2
Private label63.5
Parkay57.7
I Can't Believe It's Not Butter Light44.2
Earth Balance43.3
Land O'Lakes37.4
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This graph shows the sales of the leading margarine/spreads brands of the United States in 2017. Blue Bonnet was the third ranked margarine and spreads brand of the United States with about 187.6 million U.S. dollars worth of sales in 2017.
Margarine and spreads

Margarine and spreads are varieties of spreadable fats which are manufactured industrially. As a substitute for butter they are designed to be spread on bread, to be part of sandwich toppings or to be the main bread topping itself. Margarine has a creamy texture and the essential composition contains saturated and unsaturated fatty acids, water and skimmed milk. The fat content lies between 80 and 90 percent. The yellowish color usually stems from the adding of beta-carotin.

Compared to butter, margarine has a longer shelf life and is cheaper than its original counterpart. The nutritional value has been discussed controversially for decades. Many proponents see margarine as healthy alternative to butter due to an allegedly better fatty acid composition. However, the latest research does not confirm the assumptions to any degree of absolute certainty.

The market for margarine and spreads in the United States is characterized by brands such as 'Shedd’s Country Crock’, ‘I Can’t Believe It’s Not Butter’ or ‘Blue Bonnet’. ‘Shedd’s Country Crock’ was the best selling brand in the margarine/spreads category with sales amounting to 415.9 million U.S. dollars in 2016. The category leading brand is owned by Unilever Bestfoods North America, a subsidiary organization of the British/Dutch-based company Unilever. Unilever Bestfoods North America was the undisputable category captain of margarine/spreads products in 2016. The FMCG manufacturer generated sales of roughly 855 million U.S. dollars that year.

On the demand side, about 1.1 billion pounds of margarine were consumed in the United States in 2010. In comparison, the per capita consumption of margarine amounted to roughly 3.5 pounds in that year.
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Release date
April 2017
Region
United States
Survey time period
52 weeks ended January 22, 2017
Supplementary notes
Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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