Market share: beauty and personal care market 2018, by segment

Market share of the U.S. beauty and personal care market in 2018, by segment

Market share: beauty and personal care market 2018, by segment This statistic shows the market share of the U.S. beauty and personal care market in 2018, by segment. In that year, retail sales within the oral care segment made up about 5.6 percent of the total beauty and personal care market.
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Market share of the U.S. beauty and personal care market in 2018, by segment

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SegmentMarket share
Hair care24%
Skin care23.7%
Cosmetics14.6%
Perfumes and colognes9.5%
Deodorants, antiperspirant, feminine cleaning8.5%
Oral hygiene5.6%
Other14.1%
SegmentMarket share
Hair care24%
Skin care23.7%
Cosmetics14.6%
Perfumes and colognes9.5%
Deodorants, antiperspirant, feminine cleaning8.5%
Oral hygiene5.6%
Other14.1%
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This statistic shows the market share of the U.S. beauty and personal care market in 2018, by segment. In that year, retail sales within the oral care segment made up about 5.6 percent of the total beauty and personal care market.
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