U.S. skin care product retail sales 2017 and 2020

According to the most recently available data, U.S. multi-outlets generated 4.1 billion U.S. dollars through skincare product sales in 52 weeks ended in February 2020. Retail sales recorded skin care sales of around 3.7 million U.S. dollars in 2017.

Purchasing behavior and consumer preferences in the U.S.

Multi-outlets and drug stores are two of the most profitable sales channels for beauty and personal care products in the United States. They offer not only a great selection of products from established brands but also many private label cosmetics at an affordable price - and this combination of convenience and affordability is paying off. A majority of U.S. consumers turn to “Big-Box” retailers like Walmart or Target for their beauty purchases, instead of more specialized shops or online platforms.

Skincare is taking over the global beauty industry

The global skincare industry is growing at a rapid pace. This increase in demand for skincare products stems from a major image change that the entire skincare segment has undergone in recent years. In the last few years, consumers started to invest more in anti-aging and anti-wrinkle products.

Retail sales value of skin care products in 2017 and 2020

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Release date



United States

Survey time period

2017 and 2020

Special properties

U.S. total Multi-oulet

Supplementary notes

*52 weeks ending November 5, 2017.
**52 weeks ended in February 23, 2020

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Statistics on "Skin care market in the U.S."

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