Direct selling is a business model in which a company utilizes person-to-person interactions to sell products. Typically the process involves an independent seller buying the goods from the parent company and then selling them to other individuals, sometimes recruiting them to also become independent sellers. Direct selling companies can specialize in anything from wellness supplements to cosmetics to household items. The direct selling market is controversial, with several major companies being accused of forming “pyramid schemes”, an unsustainable business model in which sellers receive money for recruiting other sellers, who must also recruit their own sellers in order to turn a profit, creating a business structure that resembles a pyramid. Since 2015 the global retail sales from direct selling have increased from about 184 billion U.S. dollars to approximately 192 billion dollars in 2018. Direct selling companies specializing in wellness products make up a 33 percent share of sales in this industry, making it the largest direct selling product category.
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In the following 3 chapters, you will quickly find the 22 most important statistics relating to "Direct Selling Market".