Purchase criteria for personal care in the U.S. 2020

The displayed data on purchase criteria for personal care shows results of the Statista Global Consumer Survey conducted in the United States in 2020. Some 45 percent of respondents answered the question ''Based on which criteria do you usually select your body care and cosmetics products?'' with ''Brand''.

Based on which criteria do you usually select your body care and cosmetics products?

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Source

Number of respondents

4,191 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

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Statistics on "Skin care market in the U.S."

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