Hair Care Products Market
Hair care is a dynamic and complex market, driven by the fundamental fact that people are always looking for hair that is more beautiful, healthier and easier to style. Consumers look for brands and products that meet their needs emotionally, delivering on the desire to have beautiful hair and functionally, to combat common hair problems. They frequently look for new products to address their hair concerns or to achieve a desired look. Shoppers want efficacious, technology-driven beauty products that deliver results.
Innovation is critical in the hair category because consumers, predominantly women, have an evolving cycle of hair concerns and are constantly changing their hairstyle. This is an exciting time for the hair care category. The segment is always evolving as personal care manufacturers continue to introduce new offerings that meet consumer needs. In recent years, the hair care category has evolved from an industry dominated by monolithic mega-brands offering something for everyone to brands and products with customized solutions and ranges that address their unique needs. In the past, consumers had to visit a salon or specialty store for personalized hair care products, but today they can easily find tailored hair care solutions at grocery, drug and mass retailers.