Pet-ownership: household penetration rates 1988-2017

Household penetration rates for pet-ownership in the United States from 1988 to 2017

by Emma Bedford, last edited Aug 9, 2019
Pet-ownership: household penetration rates 1988-2017 Sixty-eight percent of households in the United States owned one or more pets in 2017. Household penetration rates for pet-ownership have increased by 12 percent since the beginning of the survey period in 1988.
What kinds of pets do Americans prefer?

Speaking purely in terms of volume, freshwater fish were the most kept pet in the United States in 2017/18. Americans were estimated to own approximately 139.3 million of the aquatic animals in that year. This large volume is no surprise when considering their small size and minor cost increases when owning more than one fish as a pet. Cats and dogs were the second and third most owned pets, with around 94.2 and 89.7 million living in U.S. households respectively in that year.

How much do Americans spend on their pets?

Total pet industry expenditure reached around 72.6 billion U.S. dollars in 2018, this figure is forecast to increase to around 75.4 billion in 2019. As well as regular expenses such as food and vet costs, some Americans planned on purchasing Valentine’s Day gifts for their pets. Consumers aged between 25 and 34 years old were most likely to spend the most money for this occasion.
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Household penetration rates for pet-ownership in the United States from 1988 to 2017

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