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Ford Motor Co. - vehicle sales in the United States by segment Q4 2019-Q3 2020

In a comparison between the fourth quarter of 2019 and the fourth quarter of 2020, the number of Ford-built vehicles sold to customers throughout the United States decreased from roughly 599,000 units to around 539,000 units. The slump was driven by a 10 percent decline in Ford brand sales. Meanwhile, sales of Lincoln-badged vehicles decreased by seven percent between the two time periods. These low sales figures are actually relatively positive compared to the drop in sales earlier in the year. Ford introduced a program allowing car customers to defer payments amid the coronavirus outbreak in the U.S., where motor vehicle sales were down 38 percent in March 2020. Ford estimates that negative effects from the coronavirus pandemic will amount to two billion U.S. dollars.

Product launches in 2020

In an effort to reduce costs and boost profitability, Ford is in the midst of an overhaul process. Restructuring its activities means a cut in some partnerships and the closure of some plants, including pulling its manufacturing out of Brazil, starting in 2021. Ford's workforce had already decreased to 190,000 employees in 2019. Despite a poor year for sales, 2020 saw see crucial product launches, including a new generation of Ford's best-selling pickup truck variant and a new Mustang electric crossover. President of Automotive, Joe Hinrichs also left the company in March 2020.

New direction ahead

Looking to remain a competitive player in the industry, Ford committed almost 24 billion U.S. dollars to research and development in between 2017 and 2019. The company has been viewing AI as a new, lucrative direction for the company to develop partially autonomous vehicles. As such, Ford has announced plans to invest over four billion U.S. dollars in AI technology development through 2023.

Ford Motor Corporation's vehicle sales in the United States between 4th quarter 2019 and 4th quarter 2020, by segment

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Release date



United States

Survey time period

Q4 2019 to Q4 2020

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Statistics on "Automotive industry in the United States"

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