Ford Motor Co. - vehicle sales in the United States by segment 2019

In a comparison between the fourth quarter of 2018 and the fourth quarter of 2019, the number of Ford-badged vehicles sold to customers throughout the United States decreased from almost 607,000 to just under 600,000. That said, sales of Lincoln-badged vehicles increased by over 5,000 units between the two time periods.

Restructuring phase

In an effort to reduce costs and boost profitability, Ford is in the midst of an overhaul process. The company is making significant product-line changes and refurbishments to several regional business units. It is expected that 2020 will see crucial product launches, including a new generation of Ford's best-selling pickup truck variant and a new Mustang electric crossover. Another part of this process is slimming the payroll: Ford's workforce decreased to 190,000 employees in 2019. President of Automotive, Joe Hinrichs is also on the way out.

New direction ahead

Looking to remain a competitive player in the industry, Ford committed almost 24 billion U.S. dollars to research and development in between 2017 and 2019. The company has been viewing AI as a new, lucrative direction for the company to develop partially autonomous vehicles. As such, Ford has announced plans to invest over four billion U.S. dollars in AI technology development through 2023.

Ford Motor Corporation's vehicle sales in the United States in 4th quarter 2018 and 2019, by segment

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Release date



United States

Survey time period

Q4 2018 and 2019

Supplementary notes

Brand-wise figures have been added up.

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