Leading Android app categories worldwide 2018

Market reach of the most popular Android app categories worldwide as of June 2018

by J. Clement, last edited Mar 22, 2019
Leading Android app categories worldwide 2018 This statistic gives information on the market reach of the most popular Android app categories worldwide as of June 2018. During the measured period, Shared2you found that travel and local content apps had a 95.73 percent reach among global Android mobile users.
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Market reach of the most popular Android app categories worldwide as of June 2018

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Penetration rate among Android users
Tools 99.83%
Communication 99.41%
Video Players & Edit 96.64%
Travel & Local 95.73%
Social 95.1%
Productivity 92.06%
Music & Audio 88.14%
Entertainment 84.4%
News & Magazines 81.1%
Photography 75.8%
Books & Reference 70.68%
Lifestyle 65.3%
Personalization 60.04%
Business 39.79%
Shopping 35.74%
Weather 32.54%
Sports 30.73%
Education 28.93%
Finance 25.53%
Health & Fitness 23.3%
Media & Video 20.4%
Maps & Navigation 18.67%
Food & Drink 7.63%
Creativity 5.95%
Comics 5.86%
Medical 5.73%
Music 5.19%
Art & Design 5.16%
Libraries & Demo 3.95%
House & Home 3.29%
Music & Video 2.42%
Beauty 2.22%
Dating 1.8%
Auto & Vehicles 1.7%
Events 1.44%
Penetration rate among Android users
Tools 99.83%
Communication 99.41%
Video Players & Edit 96.64%
Travel & Local 95.73%
Social 95.1%
Productivity 92.06%
Music & Audio 88.14%
Entertainment 84.4%
News & Magazines 81.1%
Photography 75.8%
Books & Reference 70.68%
Lifestyle 65.3%
Personalization 60.04%
Business 39.79%
Shopping 35.74%
Weather 32.54%
Sports 30.73%
Education 28.93%
Finance 25.53%
Health & Fitness 23.3%
Media & Video 20.4%
Maps & Navigation 18.67%
Food & Drink 7.63%
Creativity 5.95%
Comics 5.86%
Medical 5.73%
Music 5.19%
Art & Design 5.16%
Libraries & Demo 3.95%
House & Home 3.29%
Music & Video 2.42%
Beauty 2.22%
Dating 1.8%
Auto & Vehicles 1.7%
Events 1.44%
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by J. Clement, last edited Mar 22, 2019
This statistic gives information on the market reach of the most popular Android app categories worldwide as of June 2018. During the measured period, Shared2you found that travel and local content apps had a 95.73 percent reach among global Android mobile users.
Show more
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