Market reach of the most popular Android app categories worldwide as of September 2017

Leading Android app categories worldwide 2017 This statistic gives information on the market reach of the most popular Android app categories worldwide as of September 2017. During the measured period, Shared2you found that travel and local content apps had a 95.8 percent reach among global Android mobile users.
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Penetration rate among Android users
Tools 99.8%
Communication 99.4%
Video Players & Edit 96.7%
Travel & Local 95.8%
Social 95.2%
Productivity 92%
Music & Audio 88.1%
Entertainment 84.5%
News & Magazines 81.2%
Books & Reference 70.8%
Lifestyle 65.9%
Photography 61.4%
Personalization 60%
Business 43.4%
Shopping 35.9%
Weather 32.5%
Sports 30.9%
Education 27.5%
Finance 24.9%
Health & Fitness 23.3%
Media & Video 20.5%
Maps & Navigation 17.9%
Food & Drink 6.4%
Medical 5.9%
Comics 5.9%
Music 5.3%
Libraries & Demo 3.8%
Art & Design 3.5%
House & Home 2.5%
Beauty 2.2%
Auto & Vehicles 1.5%
Events 1.4%
Dating 1.2%
Transportation 1.1%
Parenting 0.4%
Penetration rate among Android users
Tools 99.8%
Communication 99.4%
Video Players & Edit 96.7%
Travel & Local 95.8%
Social 95.2%
Productivity 92%
Music & Audio 88.1%
Entertainment 84.5%
News & Magazines 81.2%
Books & Reference 70.8%
Lifestyle 65.9%
Photography 61.4%
Personalization 60%
Business 43.4%
Shopping 35.9%
Weather 32.5%
Sports 30.9%
Education 27.5%
Finance 24.9%
Health & Fitness 23.3%
Media & Video 20.5%
Maps & Navigation 17.9%
Food & Drink 6.4%
Medical 5.9%
Comics 5.9%
Music 5.3%
Libraries & Demo 3.8%
Art & Design 3.5%
House & Home 2.5%
Beauty 2.2%
Auto & Vehicles 1.5%
Events 1.4%
Dating 1.2%
Transportation 1.1%
Parenting 0.4%

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Description Source More information
This statistic gives information on the market reach of the most popular Android app categories worldwide as of September 2017. During the measured period, Shared2you found that travel and local content apps had a 95.8 percent reach among global Android mobile users.
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Release date
November 2017
Region
Worldwide
Survey time period
September 2017
Special properties
data based on a sample device count of 10,905 mobile devices; smartphone, phablets and tablets

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