Leading Android app categories worldwide 2018
Market reach of the most popular Android app categories worldwide as of June 2018
This statistic gives information on the market reach of the most popular Android app categories worldwide as of June 2018. During the measured period, Shared2you found that travel and local content apps had a 95.73 percent reach among global Android mobile users.
Market reach of the most popular Android app categories worldwide as of June 2018
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| Penetration rate among Android users | |
|---|---|
| Tools | 99.83% |
| Communication | 99.41% |
| Video Players & Edit | 96.64% |
| Travel & Local | 95.73% |
| Social | 95.1% |
| Productivity | 92.06% |
| Music & Audio | 88.14% |
| Entertainment | 84.4% |
| News & Magazines | 81.1% |
| Photography | 75.8% |
| Books & Reference | 70.68% |
| Lifestyle | 65.3% |
| Personalization | 60.04% |
| Business | 39.79% |
| Shopping | 35.74% |
| Weather | 32.54% |
| Sports | 30.73% |
| Education | 28.93% |
| Finance | 25.53% |
| Health & Fitness | 23.3% |
| Media & Video | 20.4% |
| Maps & Navigation | 18.67% |
| Food & Drink | 7.63% |
| Creativity | 5.95% |
| Comics | 5.86% |
| Medical | 5.73% |
| Music | 5.19% |
| Art & Design | 5.16% |
| Libraries & Demo | 3.95% |
| House & Home | 3.29% |
| Music & Video | 2.42% |
| Beauty | 2.22% |
| Dating | 1.8% |
| Auto & Vehicles | 1.7% |
| Events | 1.44% |
Source
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