Market reach of the most popular Android app categories worldwide as of March 2017

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Penetration rate among Android users
Tools 99.82%
Communication 99.46%
Video Players & Edit 96.75%
Travel & Local 95.85%
Social 95.27%
Productivity 91.93%
Music & Audio 88.23%
Entertainment 84.52%
News & Magazines 81.32%
Books & Reference 70.89%
Photography 61.36%
Personalization 60.16%
Business 43.44%
Lifestyle 39.69%
Shopping 35.89%
Weather 32.54%
Sports 30.96%
Education 27.49%
Finance 24.99%
Health & Fitness 23.21%
Media & Video 20.6%
Maps & Navigation 17.95%
Food & Drink 6.31%
Comics 5.89%
Medical 5.86%
Music 4.26%
Libraries & Demo 3.85%
Art & Design 3.46%
House & Home 2.49%
Beauty 2.22%
Auto & Vehicles 1.46%
Events 1.37%
Dating 1.19%
Transportation 1.13%
Family 0.96%
Parenting 0.4%
© Statista 2017

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About This Statistic

This statistic gives information on the market reach of the most popular Android app categories worldwide as of March 2017. During the measured period, Shared2you found that travel and local content apps had a 95.85 percent reach among global Android mobile users.

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