Leading Android app categories worldwide 2019

This statistic gives information on the market reach of the most popular Android app categories worldwide as of September 2019. During the measured period, it was found that travel and local content apps had a 95.73 percent reach among global Android mobile users.

Market reach of the most popular Android app categories worldwide as of September 2019

Characteristic	Penetration rate among Android users
Tools	99.81%
Communication	99.39%
Business	99.33%
Video Players & Edit	96.63%
Travel & Local	95.7%
Social	95.02%
Productivity	91.67%
Music & Audio	88.38%
Entertainment	83.85%
News & Magazines	81.11%
Photography	75.77%
Books & Reference	70.74%
Lifestyle	65.67%
Personalization	61.62%
Games - Casual	58.86%
Games - Puzzle	56.5%
Games - Arcade	55.08%
Shopping	35.79%
Games - Action	34.19%
Weather	32.46%
Games - Racing	30.83%
Sports	30.44%
Education	29.28%
Finance	25.75%
Health & Fitness	23.17%
Media & Video	19.49%
Maps & Navigation	18.67%
Games - Strategy	15.65%
Games - Card	15.35%
Games - Board	14.95%
Games - Adventure	14.82%
Games - Action & Adventure	13.62%
Games - Word	13.61%
Games - Simulation	13.19%
Games - Casino	10.39%
Food & Drink	8.18%
Games - Role Playing	8.11%
Games - Trivia	7.84%
Games - Brain Games	7.39%
Creativity	6.47%
Medical	6.2%
Comics	5.74%
Games - Educational	5.38%
Art & Design	5.19%
Games - Pretend Play	5.13%
Libraries & Demo	3.95%
Music	3.87%
House & Home	3.71%
Games - Arcade & Action	3.39%
Dating	2.37%
Beauty	2.23%
Music & Video	2.06%
Auto & Vehicles	2.03%
Games - Brain & Puzzle	1.69%
Events	1.43%
Transportation	1.04%
Family	0.91%
Games - Sports Games	0.57%
Parenting	0.52%
Games - Cards & Casino	0.48%