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Economic impact of the U.S. toy industry in 2015 and 2017
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Economic impact of the U.S. toy industry in 2015 and 2017
Economic impact of the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*
by Liam O'Connell,
last edited
Jul 15, 2019
The statistic depicts the economic impact of the U.S. toy industry in 2015 and 2017. In 2017, the direct economic impact of the industry was 41.5 billion U.S. dollars. The toy industry's annual total economic impact in the United States was 110.9 billion U.S. dollars.
Additional information on the U.S. toy industry
Toys come in many shapes and sizes with many uses, all sharing the common goal of inciting fun. While primarily marketed at children, certain toys such as action figures and role playing materials are also sought after by adult players and collectors. According to the retail sales revenue in the toy industry in the United States by category, outdoor sports and toys were the highest earning product segment.
Despite increasing competition for children’s attention, overall toy retail sales have recovered from the drop to 17.57 billion U.S. dollars seen in 2013. On average, American families spent around 371 U.S. dollars on toys per child in 2013; a number that looks set to increase if sales revenues continue to grow. If future sales revenues are to be safeguarded, the industry may look to reduce the amount of toys needing to be recalled by manufacturers in the United States. Products such as the Shake and Sing Elephant Rattle that needed to be recalled as it posed a choking hazard brings the proposed safety of children’s toys into disrepute, a perception that does not sit well with the parental consumers making the purchases.
As seen in the statistic above, growth in the U.S. toy market will be good for both those directly involved in the market and the economy as a whole. Higher retail sales volumes mean a greater demand for indirect services such as banking, property leasing and advertisement. Moreover, increased incomes and employment spurred on by the industries growth will likely induce higher consumer spending in the wider economy.
Economic impact of the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*
| Direct impact | Indirect impact | Induced impact | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| Direct impact | Indirect impact | Induced impact | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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by Liam O'Connell,
last edited
Jul 15, 2019
The statistic depicts the economic impact of the U.S. toy industry in 2015 and 2017. In 2017, the direct economic impact of the industry was 41.5 billion U.S. dollars. The toy industry's annual total economic impact in the United States was 110.9 billion U.S. dollars.
Additional information on the U.S. toy industry
Toys come in many shapes and sizes with many uses, all sharing the common goal of inciting fun. While primarily marketed at children, certain toys such as action figures and role playing materials are also sought after by adult players and collectors. According to the retail sales revenue in the toy industry in the United States by category, outdoor sports and toys were the highest earning product segment.
Despite increasing competition for children’s attention, overall toy retail sales have recovered from the drop to 17.57 billion U.S. dollars seen in 2013. On average, American families spent around 371 U.S. dollars on toys per child in 2013; a number that looks set to increase if sales revenues continue to grow. If future sales revenues are to be safeguarded, the industry may look to reduce the amount of toys needing to be recalled by manufacturers in the United States. Products such as the Shake and Sing Elephant Rattle that needed to be recalled as it posed a choking hazard brings the proposed safety of children’s toys into disrepute, a perception that does not sit well with the parental consumers making the purchases.
As seen in the statistic above, growth in the U.S. toy market will be good for both those directly involved in the market and the economy as a whole. Higher retail sales volumes mean a greater demand for indirect services such as banking, property leasing and advertisement. Moreover, increased incomes and employment spurred on by the industries growth will likely induce higher consumer spending in the wider economy.
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- Release date
- 2018
- Region
- United States
- Survey time period
- 2015 to 2018
- Supplementary notes
-
* Direct impact Includes firms involved in the production, distribution and sale of toys and similar children's products such as toy manufacturers, wholesalers, distribution and retailers.
Indirect impact Raw material, component and service suppliers to toy manufacturers, wholesalers, distribution and retailers.
Induced impactLocal businesses that are supported by the re-spending of toy manufacturers, wholesalers, distributors and retailers and their direct suppliers. Induced impact is calculated using an input/output model of the United States.
All data cited as of May 2018.
Economic Impact” is the value of production by industry in a given geographic area.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- 2018
More information
- Region
- United States
- Survey time period
- 2015 to 2018
- Supplementary notes
-
* Direct impact Includes firms involved in the production, distribution and sale of toys and similar children's products such as toy manufacturers, wholesalers, distribution and retailers.
Indirect impact Raw material, component and service suppliers to toy manufacturers, wholesalers, distribution and retailers.
Induced impactLocal businesses that are supported by the re-spending of toy manufacturers, wholesalers, distributors and retailers and their direct suppliers. Induced impact is calculated using an input/output model of the United States.
All data cited as of May 2018.
Economic Impact” is the value of production by industry in a given geographic area.
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Statistics on "Toy industry"
- Global Market Overview and Major Companies
The most important statistics
- Total revenue of the global toy market from 2007 to 2018 (in billion U.S. dollars)Global toy market: total revenue 2018
- Worldwide revenue of major toy companies in 2017 (in million U.S. dollars)Toy companies revenue worldwide 2017
- Namco Bandai's net sales by geographic region from FY2011 to FY2019 (in million U.S. dollars)Revenue of Namco Bandai by geographic region from 2011 to 2019
- Revenue of the LEGO Group from 2003 to 2018 (in billion euros)LEGO Group revenue 2003-2018
- Hasbro revenue breakdown by geographic region from 2009 to 2018 (in million U.S. dollars)*Revenue of Hasbro worldwide from 2009 to 2018, by region
- Gross sales of Mattel by region worldwide from 2009 to 2018 (in million U.S. dollars)Gross sales of Mattel toy manufacturer, by region worldwide 2009-2018
- Net sales of JAKKS Pacific by geographic area from 2008 to 2018 (in million U.S. dollars)Net sales of the toys manufacturer JAKKS Pacific by geographic region 2018
- U.S. Toy Market
The most important statistics
- Market value of toys and games in the United States from 2015 to 2020 (in million U.S. dollars)Toys and games: market value in the U.S. 2015-2020
- Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)U.S retail sales of toys 2013-2018
- U.S. online shop and mail-order sales of toys, hobby goods and games from 2003 to 2017 (in million U.S. dollars)U.S. online shop and mail-order sales of toys, hobby goods and games 2003-2017
- Revenue of traditional U.S. toy industry by super category in 2018 (in billion U.S. dollars)*Traditional toy industry revenue by super category 2018
- Economic impact of the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*Economic impact of the U.S. toy industry in 2015 and 2017
- Number of jobs in the U.S. toy industry in 2015 and 2017*Number of jobs in the U.S. toy industry in 2015 and 2017
- Wages generated in the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*Wages paid in the U.S. toy industry in 2015 and 2017
- International Trade
The most important statistics
- Total global annual U.S. imports of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*U.S. global annual imports of toys, dolls and games 2000-2018
- Leading importers of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)Toy and game leading importers worldwide 2018, by country
- Import value of toys, games and sports requisites to the United States from 2011 to 2018 (in billion U.S dollars)Value of toys and game imports to the U.S. 2011-2018
- Import value of toys, games and sport requisites to the United States in 2018, by country of origin (in million U.S dollars)Value of toy and game imports to the U.S. 2018, by country of origin
- Total global annual U.S. exports (F.A.S. value) of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*U.S. global annual exports of toys, dolls and games 2000-2018
- Leading exporters of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)Toy and game leading exporters worldwide 2018, by country
- Export value of toys, games and sports requisites of the United States from 2011 to 2018 (in billion U.S. dollars)Value of toys and game exports from the U.S. 2011-2018
- Export value of toys, games and sport requisites of the United States in 2018, by destination (in million U.S. dollars)Value of toy and game exports from the U.S. 2018, by destination
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Annual growth in the U.S. toy industry in 2018, by super category
- Global toy market size 2015, by country
- Average amount spent on toys per child by country 2013
- Market value forecasts of toy industry in China 2016-2022
- Toy sales revenue in Canada 2014-2015
- Global toy market spend per child 2015, by country
- Share of toy sales in the U.S. 2016, by channel
- Ranking of retailers used by frequent Toys R Us shoppers in Great Britain 2017
- Leading companies share of the U.S. toy market as of 2016
- Global toy market revenue 2015, by region
- Growth rate of selected toy imports to China 2016, by category
- U.S. toy sales arts and crafts segment 2018
- Outdoor and sports toys sales in the U.S. 2018
- Trading card games market size in Japan 2014-2016
- Analog games market size in Japan 2014-2016
- Digital transformation: assessment of the impact on costs in Spain 2015, by sector
- Green construction's contribution to U.S. GDP by major state 2011-2014
- Leading toy brands ranked by market share in the European Union 2011
- Toys and games revenue forecast in Poland 2011-2023
- Domestic demand of toy industry in China 2010-2015
Studies
- Toy industry
- Toy industry in the United Kingdom (UK)
- Toy industry in Canada
- Children's products in Italy
- Namco Bandai Holding Inc. Financial Highlights 2019
- All Things Toys 2018
- Mattel - 10-K Report 2018
- Hasbro - Annual Report 2018
- Mattel - Annual Report 2017
- Mattel - 10-K Report 2017
- Hasbro - Annual Report 2017
- Namco Bandai Holding Inc. Financial Highlights 2018
- Hasbro - Annual Report 2016
- Hasbro - Annual report 2015
- Mattel - 10-K Report 2015
Statistics on "Toy industry"
- Total revenue of the global toy market from 2007 to 2018 (in billion U.S. dollars)
- Worldwide revenue of major toy companies in 2017 (in million U.S. dollars)
- Namco Bandai's net sales by geographic region from FY2011 to FY2019 (in million U.S. dollars)
- Revenue of the LEGO Group from 2003 to 2018 (in billion euros)
- Hasbro revenue breakdown by geographic region from 2009 to 2018 (in million U.S. dollars)*
- Gross sales of Mattel by region worldwide from 2009 to 2018 (in million U.S. dollars)
- Net sales of JAKKS Pacific by geographic area from 2008 to 2018 (in million U.S. dollars)
- Market value of toys and games in the United States from 2015 to 2020 (in million U.S. dollars)
- Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
- U.S. online shop and mail-order sales of toys, hobby goods and games from 2003 to 2017 (in million U.S. dollars)
- Revenue of traditional U.S. toy industry by super category in 2018 (in billion U.S. dollars)*
- Economic impact of the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*
- Number of jobs in the U.S. toy industry in 2015 and 2017*
- Wages generated in the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*
- Total global annual U.S. imports of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*
- Leading importers of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)
- Import value of toys, games and sports requisites to the United States from 2011 to 2018 (in billion U.S dollars)
- Import value of toys, games and sport requisites to the United States in 2018, by country of origin (in million U.S dollars)
- Total global annual U.S. exports (F.A.S. value) of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*
- Leading exporters of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)
- Export value of toys, games and sports requisites of the United States from 2011 to 2018 (in billion U.S. dollars)
- Export value of toys, games and sport requisites of the United States in 2018, by destination (in million U.S. dollars)
- Toy industry sales growth in the United States in 2018, by super category
- Size of the toy market worldwide in 2015, by country (in billion U.S. dollars)
- Average amount spent per child on toys by country in 2013 (in U.S. dollars)
- Market size forecasts of toy industry in China from 2016 to 2022 (in billion yuan)
- Annual toy sales revenue in Canada from 2014 to 2015 (in billion Canadian dollars)
- Average spend per child on toys worldwide in 2015, by country (in U.S. dollars)
- Distribution of dollar sales of toys in the United States in 2016, by distribution channel
- Ranking of retailers used by frequent Toys R Us shoppers in Great Britain in 2017
- Toy market share of the leading companies in the United States as of 2016
- Revenue of the toy market worldwide in 2015, by region (in billion U.S. dollars)
- Annual growth rate of toy imports to China in 2016, by category
- U.S. toy sales - arts and crafts from 2003 to 2018 (in billion U.S. dollars)
- Outdoor and sports toys sales in the U.S. from 2003 to 2018 (in billion U.S. dollars)
- Shipment value of the trading card games market in Japan from fiscal year 2014 to 2016 (in billion Japanese Yen)
- Shipment value of the analog game toys market in Japan from fiscal year 2014 to 2016 (in billion Japanese Yen)
- Companies' assessment of the impact of digital transformation on business costs in Spain in 2015, by economic sector
- Impact of green construction on GDP in the United States between 2011 and 2014, by key state (in billion U.S. dollars)
- Market share of leading toy brands in the nine main toy markets in the European Union in 2011 (based on sales)
- Toys and games revenue forecast in Poland from 2011 to 2023, by product category (in million U.S. dollars)
- Domestic demand of toy industry in China from 2010 to 2015 (in billion yuan)
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