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U.S retail sales of toys 2013-2018
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U.S retail sales of toys 2013-2018
Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
by Liam O'Connell,
last edited
May 2, 2019
This graph depicts the total revenue of the U.S. retail sales toys and games market from 2013 to 2018. In 2018, the total market value was 21.57 billion U.S. dollars.
The toys and games market consists of total revenues generated through the sale of activity toys, dolls, games and puzzles, infant/toddler/pre-school toys, plush toys, vehicles and other toys.
Toy Industry
Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.
No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination.
Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry leaders are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.
While traditional toys and games are losing some degree of popularity in the face of competition from interactive and intelligent toys, this market segment continues to remain steady.
Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
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by Liam O'Connell,
last edited
May 2, 2019
This graph depicts the total revenue of the U.S. retail sales toys and games market from 2013 to 2018. In 2018, the total market value was 21.57 billion U.S. dollars.
The toys and games market consists of total revenues generated through the sale of activity toys, dolls, games and puzzles, infant/toddler/pre-school toys, plush toys, vehicles and other toys.
Toy Industry
Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.
No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination.
Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry leaders are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.
While traditional toys and games are losing some degree of popularity in the face of competition from interactive and intelligent toys, this market segment continues to remain steady.
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- Release date
- February 2019
- Region
- United States
- Survey time period
- 2013 to 2018
- Supplementary notes
-
* When factoring up to 100% for a total market figure, NPD estimates the U.S. market size for the total toy industry to be in the $28 billion range in 2018.
Data for years prior to 2016 have been taken from previous releases.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- 2013 to 2018
- Supplementary notes
-
* When factoring up to 100% for a total market figure, NPD estimates the U.S. market size for the total toy industry to be in the $28 billion range in 2018.
Data for years prior to 2016 have been taken from previous releases.
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Statistics on "Toy industry"
- Global Market Overview and Major Companies
The most important statistics
- Total revenue of the global toy market from 2007 to 2018 (in billion U.S. dollars)Global toy market: total revenue 2018
- Worldwide revenue of major toy companies in 2017 (in million U.S. dollars)Toy companies revenue worldwide 2017
- Namco Bandai's net sales by geographic region from FY2011 to FY2019 (in million U.S. dollars)Revenue of Namco Bandai by geographic region from 2011 to 2019
- Revenue of the LEGO Group from 2003 to 2018 (in billion euros)LEGO Group revenue 2003-2018
- Hasbro revenue breakdown by geographic region from 2009 to 2018 (in million U.S. dollars)*Revenue of Hasbro worldwide from 2009 to 2018, by region
- Gross sales of Mattel by region worldwide from 2009 to 2018 (in million U.S. dollars)Gross sales of Mattel toy manufacturer, by region worldwide 2009-2018
- Net sales of JAKKS Pacific by geographic area from 2008 to 2018 (in million U.S. dollars)Net sales of the toys manufacturer JAKKS Pacific by geographic region 2018
- U.S. Toy Market
The most important statistics
- Market value of toys and games in the United States from 2015 to 2020 (in million U.S. dollars)Toys and games: market value in the U.S. 2015-2020
- Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)U.S retail sales of toys 2013-2018
- U.S. online shop and mail-order sales of toys, hobby goods and games from 2003 to 2017 (in million U.S. dollars)U.S. online shop and mail-order sales of toys, hobby goods and games 2003-2017
- Revenue of traditional U.S. toy industry by super category in 2018 (in billion U.S. dollars)*Traditional toy industry revenue by super category 2018
- Economic impact of the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*Economic impact of the U.S. toy industry in 2015 and 2017
- Number of jobs in the U.S. toy industry in 2015 and 2017*Number of jobs in the U.S. toy industry in 2015 and 2017
- Wages generated in the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*Wages paid in the U.S. toy industry in 2015 and 2017
- International Trade
The most important statistics
- Total global annual U.S. imports of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*U.S. global annual imports of toys, dolls and games 2000-2018
- Leading importers of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)Toy and game leading importers worldwide 2018, by country
- Import value of toys, games and sports requisites to the United States from 2011 to 2018 (in billion U.S dollars)Value of toys and game imports to the U.S. 2011-2018
- Import value of toys, games and sport requisites to the United States in 2018, by country of origin (in million U.S dollars)Value of toy and game imports to the U.S. 2018, by country of origin
- Total global annual U.S. exports (F.A.S. value) of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*U.S. global annual exports of toys, dolls and games 2000-2018
- Leading exporters of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)Toy and game leading exporters worldwide 2018, by country
- Export value of toys, games and sports requisites of the United States from 2011 to 2018 (in billion U.S. dollars)Value of toys and game exports from the U.S. 2011-2018
- Export value of toys, games and sport requisites of the United States in 2018, by destination (in million U.S. dollars)Value of toy and game exports from the U.S. 2018, by destination
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Value of the leading global toy brands from 2017 to 2019
- Key factor when buying toys for a child among U.S. consumers as of 2018
- Most frustrating feature of children's toy shopping for U.S. consumers as of 2018
- Sales of the leading toy companies worldwide 2013
- U.S. parents' preferred retailer for children's toy shopping as of 2018
- Kids' preferred retailer for toy shopping in the United States as of 2018
- Sales value of the traditional toys and games market worldwide 2015-2017
- CAGR of the traditional toys and games market worldwide 2015-2020, by country
- Sales revenue in the toy market in Germany 2013, by distribution type
- Sales of the leading toys/games companies worldwide 2012
- Video game toys: consumer spending in the United Kingdom (UK) 2013-2017
- United Kingdom (UK): games and toy exports Q2 2014-Q2 2018
- United Kingdom (UK): games and toy imports Q2 2014- Q2 2018
- Global revenue of the toy manufacturer, Zapf Creation 2004-2018
- Leading toys & games retailers ranked by turnover in Europe 2017
- Manufacture of games and toys revenue in Slovenia 2010-2022
- Ireland: number of specialized games and toys retail stores 2008-2015
- Industry revenue of »manufacture of games and toys« in Finland 2011-2023
- Monthly expenditure on children's toys in India 2019
- Italy: y-o-y variation of average inputs prices in the games & toys sector 2016-2020
Studies
- Toy industry in the United Kingdom (UK)
- Children's products in Italy
- All Things Toys 2018
- Toy industry in Canada
- Toy industry
- Special interest e-commerce in the United Kingdom
- Mattel - 10-K Report 2018
- JAKKS Pacific 10K Report 2018
- Namco Bandai Holding Inc. Financial Highlights 2019
- Zapf Creation - Annual Report 2018
- JAKKS Pacific 10K Report 2017
- Namco Bandai Holding Inc. Financial Highlights 2018
- Zapf Creation - Annual Report 2017
- Games Workshop Annual Report 2019
- LEGO Annual Report 2018
Statistics on "Toy industry"
- Total revenue of the global toy market from 2007 to 2018 (in billion U.S. dollars)
- Worldwide revenue of major toy companies in 2017 (in million U.S. dollars)
- Namco Bandai's net sales by geographic region from FY2011 to FY2019 (in million U.S. dollars)
- Revenue of the LEGO Group from 2003 to 2018 (in billion euros)
- Hasbro revenue breakdown by geographic region from 2009 to 2018 (in million U.S. dollars)*
- Gross sales of Mattel by region worldwide from 2009 to 2018 (in million U.S. dollars)
- Net sales of JAKKS Pacific by geographic area from 2008 to 2018 (in million U.S. dollars)
- Market value of toys and games in the United States from 2015 to 2020 (in million U.S. dollars)
- Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
- U.S. online shop and mail-order sales of toys, hobby goods and games from 2003 to 2017 (in million U.S. dollars)
- Revenue of traditional U.S. toy industry by super category in 2018 (in billion U.S. dollars)*
- Economic impact of the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*
- Number of jobs in the U.S. toy industry in 2015 and 2017*
- Wages generated in the U.S. toy industry in 2015 and 2017 (in billion U.S. dollars)*
- Total global annual U.S. imports of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*
- Leading importers of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)
- Import value of toys, games and sports requisites to the United States from 2011 to 2018 (in billion U.S dollars)
- Import value of toys, games and sport requisites to the United States in 2018, by country of origin (in million U.S dollars)
- Total global annual U.S. exports (F.A.S. value) of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*
- Leading exporters of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)
- Export value of toys, games and sports requisites of the United States from 2011 to 2018 (in billion U.S. dollars)
- Export value of toys, games and sport requisites of the United States in 2018, by destination (in million U.S. dollars)
- Value of the leading toy brands worldwide from 2017 to 2019 (in million U.S. dollars)
- Rank what matters most when buying toys for you child?*
- Which of the following particularly frustrates you about shopping for toys?
- Sales of the leading toy companies worldwide in 2013 (in million U.S. dollars)
- From which one retailer is your favorite for shopping for and buying toys?
- From which one retailer is your favorite for shopping for and buying toys?
- Sales value* of the traditional toys and games market worldwide from 2015 to 2017 (in billion U.S. dollars)
- Compound annual growth rate (CAGR) of the traditional toys and games market worldwide between 2015 to 2020, by country
- Sales revenue in the toy market in Germany in 2013, by distribution type
- Sales of the leading toys/games companies worldwide in 2012 (in million U.S. dollars)
- Consumer spending on video game themed toys in the United Kingdom (UK) from 2013 to 2017 (in million GBP)
- Value of games and toys exported from the United Kingdom (UK) from 2nd quarter 2014 to 2nd quarter 2018 (in million GBP)
- Value of games and toys imported to the United Kingdom (UK) from 2nd quarter 2014 to 2nd quarter 2018 (in million GBP)
- Global revenue of the toy manufacturer, Zapf Creation, from 2004 to 2018 (in million euros)
- Leading toys and games retailers in Europe in 2017, based on turnover* (in million euros)
- Manufacture of games and toys revenue in Slovenia from 2010 to 2022 (in million U.S. dollars)
- Number of enterprises for the retail sale of games and toys in specialized stores in Ireland from 2008 to 2015 (in million euros)
- Industry revenue of »manufacture of games and toys« in Finland from 2011 to 2023 (in million U.S. Dollars)
- Monthly expenditure on children's toys across India as of June 2019
- Annual percentage variation of average inputs prices in the games & toys sector in Italy from 2016 to 2020
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