Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social, and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.
No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination.
Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry leaders are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.
Total retail sales revenue of toys in the United States from 2019 to 2021
(in billion U.S. dollars)
The NPD Group's Retail Tracking Service is estimated to represent approximately 78 percent of the U.S. retail market for toys, which amounts to 28.64 billion U.S. dollars. When factoring up to 100% for a total market figure, NPD estimated that the total U.S. toy market size was 38.19 billion U.S. dollars in 2021.
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Toy Industry Association. (March 9, 2022). Total retail sales revenue of toys in the United States from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/195054/total-revenue-of-us-toys-and-games-market-since-2005/
Toy Industry Association. "Total retail sales revenue of toys in the United States from 2019 to 2021 (in billion U.S. dollars)." Chart. March 9, 2022. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/195054/total-revenue-of-us-toys-and-games-market-since-2005/
Toy Industry Association. (2022). Total retail sales revenue of toys in the United States from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/195054/total-revenue-of-us-toys-and-games-market-since-2005/
Toy Industry Association. "Total Retail Sales Revenue of Toys in The United States from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/195054/total-revenue-of-us-toys-and-games-market-since-2005/
Toy Industry Association, Total retail sales revenue of toys in the United States from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/195054/total-revenue-of-us-toys-and-games-market-since-2005/ (last visited August 15, 2022)