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U.S retail sales of toys 2013-2018
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U.S retail sales of toys 2013-2018
Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
by Liam O'Connell,
last edited
May 2, 2019
This graph depicts the total revenue of the U.S. retail sales toys and games market from 2013 to 2018. In 2018, the total market value was 21.57 billion U.S. dollars.
The toys and games market consists of total revenues generated through the sale of activity toys, dolls, games and puzzles, infant/toddler/pre-school toys, plush toys, vehicles and other toys.
Toy Industry
Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.
No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination.
Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry leaders are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.
While traditional toys and games are losing some degree of popularity in the face of competition from interactive and intelligent toys, this market segment continues to remain steady.
Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
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by Liam O'Connell,
last edited
May 2, 2019
This graph depicts the total revenue of the U.S. retail sales toys and games market from 2013 to 2018. In 2018, the total market value was 21.57 billion U.S. dollars.
The toys and games market consists of total revenues generated through the sale of activity toys, dolls, games and puzzles, infant/toddler/pre-school toys, plush toys, vehicles and other toys.
Toy Industry
Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.
No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination.
Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry leaders are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.
While traditional toys and games are losing some degree of popularity in the face of competition from interactive and intelligent toys, this market segment continues to remain steady.
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- United States
- Survey time period
- 2013 to 2018
- Supplementary notes
-
* When factoring up to 100% for a total market figure, NPD estimates the U.S. market size for the total toy industry to be in the $28 billion range in 2018.
Data for years prior to 2016 have been taken from previous releases.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- 2013 to 2018
- Supplementary notes
-
* When factoring up to 100% for a total market figure, NPD estimates the U.S. market size for the total toy industry to be in the $28 billion range in 2018.
Data for years prior to 2016 have been taken from previous releases.
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Toy industry
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Statistics on "Toy industry"
- Global Market Overview and Major Companies
The most important statistics
- Total revenue of the global toy market from 2007 to 2018 (in billion U.S. dollars)Global toy market: total revenue 2018
- Worldwide revenue of major toy companies in 2018 (in million U.S. dollars)Toy companies revenue worldwide 2018
- Net sales of Namco Bandai from FY2006 to FY2019 (in billion U.S. dollars)*Namco Bandai's global revenue from 2006 to 2019
- Revenue of the LEGO Group from 2003 to 2018 (in billion euros)LEGO Group revenue 2003-2018
- Hasbro revenue breakdown by geographic region from 2009 to 2018 (in million U.S. dollars)*Revenue of Hasbro worldwide from 2009 to 2018, by region
- Gross sales of Mattel by region worldwide from 2009 to 2018 (in million U.S. dollars)Gross sales of Mattel toy manufacturer, by region worldwide 2009-2018
- Net sales of JAKKS Pacific by geographic area from 2008 to 2018 (in million U.S. dollars)Net sales of the toys manufacturer JAKKS Pacific by geographic region 2018
- U.S. Toy Market
The most important statistics
- Market value of toys and games in the United States from 2015 to 2020 (in million U.S. dollars)Toys and games: market value in the U.S. 2015-2020
- Toys retail sales revenue in the United States from 2013 to 2018 (in billion U.S. dollars)U.S retail sales of toys 2013-2018
- U.S. online shop and mail-order sales of toys, hobby goods and games from 2003 to 2017 (in million U.S. dollars)U.S. online shop and mail-order sales of toys, hobby goods and games 2003-2017
- Revenue of traditional U.S. toy industry by super category in 2018 (in billion U.S. dollars)*Traditional toy industry revenue by super category 2018
- International Trade
The most important statistics
- Total U.S. imports of toys, dolls and games from around the world 2000 to 2018 (in billion U.S. dollars)*U.S. imports of toys, dolls and games from the rest of the world 2000-2018
- Leading importers of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)Toy and game leading importers worldwide 2018, by country
- Import value of toys, games and sports requisites to the United States from 2011 to 2018 (in billion U.S dollars)Value of toys and game imports to the U.S. 2011-2018
- Import value of toys, games and sport requisites to the United States in 2018, by country of origin (in million U.S dollars)Value of toy and game imports to the U.S. 2018, by country of origin
- Total global annual U.S. exports (F.A.S. value) of toys, dolls and games from 2000 to 2018 (in billion U.S. dollars)*U.S. global annual exports of toys, dolls and games 2000-2018
- Leading exporters of toys, games and sport requisites worldwide in 2018, by country (in million U.S. dollars)Toy and game leading exporters worldwide 2018, by country
- Export value of toys, games and sports requisites of the United States from 2011 to 2018 (in billion U.S. dollars)Value of toys and game exports from the U.S. 2011-2018
- Export value of toys, games and sport requisites of the United States in 2018, by destination (in million U.S. dollars)Value of toy and game exports from the U.S. 2018, by destination
- Consumer behavior
The most important statistics
- Where do you normally buy toys?Popular purchase channels for toys in the U.S. 2018
- How do you find out about new toys?Parents' ways of finding out about new toys in the U.S. 2018
- What toys are available for your children to play with in your household?Available toys for children in the household in the U.S. 2018
- From which of these manufacturers/brands of toy figures and worlds does your child or your children own toys?Popular brands of toy figures and worlds in the U.S. 2018
- From which of these manufacturers/brands of dolls and stuffed animals does your child or your children own toys?Popular brands of dolls and stuffed animals in the U.S. 2018
- From which of these manufacturers/brands of electronic toys does your child or do your children own toys? This means radio devices, electronic pets, etc. This is not about smartphones or televisions.Popular brands of electronic toys in the U.S. 2018
- From which of these manufacturers of card and board games does your child or your children own toys?Popular brands of card and board games in the U.S. 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Value of the leading global toy brands from 2017 to 2019
- Key factor when buying toys for a child among U.S. consumers as of 2018
- Most frustrating feature of children's toy shopping for U.S. consumers as of 2018
- Sales of the leading toy companies worldwide 2013
- U.S. parents' preferred retailer for children's toy shopping as of 2018
- Kids' preferred retailer for toy shopping in the United States as of 2018
- Sales value of the traditional toys and games market worldwide 2015-2017
- CAGR of the traditional toys and games market worldwide 2015-2020, by country
- Sales revenue in the toy market in Germany 2013, by distribution type
- Sales of the leading toys/games companies worldwide 2012
- Video game toys: consumer spending in the United Kingdom (UK) 2013-2018
- United Kingdom (UK): games and toy exports Q2 2014-Q1 2019
- United Kingdom (UK): games and toy imports Q2 2014- Q1 2019
- Global revenue of the toy manufacturer, Zapf Creation 2004-2018
- Leading toys & games retailers ranked by turnover in Europe 2017
- Manufacture of games and toys revenue in Slovenia 2010-2022
- Ireland: number of specialized games and toys retail stores 2008-2015
- Industry revenue of »manufacture of games and toys« in Finland 2011-2023
- Monthly expenditure on children's toys in India 2019
- Y-o-y variation of inputs prices in the games & toys sector in Italy 2016-2021
Studies
- Toys and games industry in Mexico
- Toys and games industry in Russia
- Toy industry in Canada
- Toy industry in the United Kingdom (UK)
- Children's products in Italy
- All Things Toys 2018
- Toy industry
- Special interest e-commerce in the United Kingdom
- Mattel - 10-K Report 2018
- JAKKS Pacific 10K Report 2018
- Namco Bandai Holding Inc. Financial Highlights 2019
- Zapf Creation - Annual Report 2018
- JAKKS Pacific 10K Report 2017
- Namco Bandai Holding Inc. Financial Highlights 2018
- Zapf Creation - Annual Report 2017
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