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Average price per private label baby care product in the U.S. by segment, 2011

Average price per private label baby care product in U.S. retail stores in 2011, by segment (in U.S. dollars)*

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Release date

April 2012


United States

Survey time period


Supplementary notes

* U.S. food, drug and mass merchandiser outlets, excluding Walmart, for the 52 weeks ending January 22, 2012.
** Includes baby accessory gift sets, baby care and safety accessories, baby play and discover accessories, baby soothing and nursing/feeding accessories.
*** Includes baby lotions, oils, ointments/creams, powder, shampoo, soaps and petroleum jelly.
**** Excludes frozen.

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* Prices do not include sales tax.

Statistics on "Private label market in the U.S."

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