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Perception of private label products in grocery stores among U.S. consumers in 2017

Consumers' perception of private label products in grocery stores in the United States in 2017

by Jan Conway, last edited Mar 12, 2018
Perception of private label products in grocery stores among U.S. consumers in 2017 This statistic shows consumers' perception of private label products in grocery stores in the United States in 2017. In 2017, 60 percent of respondents reported that they believed that private label products were often from the same manufacturers as the brand named products.
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Consumers' perception of private label products in grocery stores in the United States in 2017

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Share of respondents
Believe that private label products are often from the same manufacturers as the brand names60%
Private label products are just as good as brand names50%
Share of respondents
Believe that private label products are often from the same manufacturers as the brand names60%
Private label products are just as good as brand names50%

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by Jan Conway, last edited Mar 12, 2018
This statistic shows consumers' perception of private label products in grocery stores in the United States in 2017. In 2017, 60 percent of respondents reported that they believed that private label products were often from the same manufacturers as the brand named products.
Show more

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