Perception of private label products in grocery stores among U.S. consumers in 2017

This statistic shows consumers' perception of private label products in grocery stores in the United States in 2017. In 2017, 60 percent of respondents reported that they believed that private label products were often from the same manufacturers as the brand named products.

Consumers' perception of private label products in grocery stores in the United States in 2017

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Sources

Release date

February 2018

Region

United States

Survey time period

September 2017

Number of respondents

2,488 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Back-to-school market"

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