This statistic shows consumers' perception of private label products in grocery stores in the United States in 2017. In 2017, 60 percent of respondents reported that they believed that private label products were often from the same manufacturers as the brand named products.
Consumers' perception of private label products in grocery stores in the United States in 2017
Characteristic
Share of respondents
Believe that private label products are often from the same manufacturers as the brand names
60%
Private label products are just as good as brand names
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Winsight Grocery Business. (February 1, 2018). Consumers' perception of private label products in grocery stores in the United States in 2017 [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/
Winsight Grocery Business. "Consumers' perception of private label products in grocery stores in the United States in 2017." Chart. February 1, 2018. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/
Winsight Grocery Business. (2018). Consumers' perception of private label products in grocery stores in the United States in 2017. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/
Winsight Grocery Business. "Consumers' Perception of Private Label Products in Grocery Stores in The United States in 2017." Statista, Statista Inc., 1 Feb 2018, https://www.statista.com/statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/
Winsight Grocery Business, Consumers' perception of private label products in grocery stores in the United States in 2017 Statista, https://www.statista.com/statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/ (last visited July 02, 2022)
