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Activities performed while listening to the radio in the United States in 2012

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Activities performed while listening to the radio in the U.S. in 2012 The statistic presents activities performed while listening to the radio in the United States in 2012. According to the 2012 Media Behaviour Institute study, 59 percent of AM/FM radio listeners talked or chatted while listening to the radio that year. For mothers, talking or chatting was the prime activity while listening to the radio.
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Share of radio listeners engaged in the activity
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Share of radio listeners engaged in the activity
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Exclusive Premium statistic

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Description Source More information
The statistic presents activities performed while listening to the radio in the United States in 2012. According to the 2012 Media Behaviour Institute study, 59 percent of AM/FM radio listeners talked or chatted while listening to the radio that year. For mothers, talking or chatting was the prime activity while listening to the radio.
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Release date
September 2012
Region
United States
Survey time period
2012
Age group
25-54 years
Special properties
only AM/FM radio (excluding streaming and satellite)
Supplementary notes
The source report is based on the Media Behavior Institute TouchPoints survey.

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