Value share of the global personal luxury goods market in 2020, by product category

In 2020, the perfume and cosmetics category held a 22 percent value share of the personal luxury goods market worldwide.

Luxury Goods

The global personal luxury goods industry has been on an upward climb for many years. Although the technical term 'luxury good' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Luxury goods manufacturers meet consumer demand by focusing on brand, aesthetics, quality materials, superior craftsmanship and pricing to transform everyday objects into status symbols. The industry rises and falls with the gross domestic product (GDP), seeing demand climb in times of economic stability and plummeting in unfavorable economic climates.

As of 2020, LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 31.72 billion U.S. dollars.

Value share of the personal luxury goods market worldwide in 2020, by product category

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Source

Release date

February 2021

Region

Worldwide

Survey time period

2020

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