Preferred payment options for digital newspapers and magazines in the U.S. in 2011

The statistic presents various options for regarding the payment for digital or online newspapers and magazines and the degree to which readers in the United States found them appealing in 2011. According to Elastic Path, buying each issue individually would be very appealing to 14 percent of respondents.

How appealing are the following payment options for digital or online newspapers and magazines?

Very appealingSomewhat appealingUnsureNot very appealingNot at all appealing
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Source

Release date

March 2011

Region

United States

Survey time period

February 18-22, 2011

Number of respondents

n = 1,010 respondents who read at least one magazine or newspaper in the past month

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding percentage points exceeding 100 percent.

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Statistics on "Online mass media in the U.S."

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