About This Statistic
The timeline presents data on the number of digital radio listeners in the United States from 2010 to 2014, as well as a forecast until 2019. In 2014, approximately 160 million U.S. internet users listened to online radio at least once per month.
Digital radio listeners - additional information
With the online and mobile world constantly evolving and growing, it comes as no surprise that traditional media experience a switch to digital as well. Sources now predict that digital radio listeners will account for nearly 59 percent of the U.S. population in 2018. While a large share of online radio listening is done on desktops or laptops, smartphones are the future of digital radio consumption, with 73 percent of Americans accessing it through this device. In fact, trends shows that the share of consumers who listen to online radio through a mobile phone in a car kept growing constantly for the past few years.
The online radio market is dominated by Pandora, with its 2.12 million active sessions in 2014. Latest survey findings prove that consumers are very satisfied with their Pandora service. Other players in the field include iHeart Radio, iTunes Radio as well as Spotify and Deezer. A study looking into types of content consumed on iHeart Radio shows that local AM/FM stations were chosen by 54 percent of respondents. Also, AM/FM radio is perceived by the consumers as having more relevant commercials, while internet audio is thought to offer fewer commercials, which all together translates into higher effectiveness of online radio advertising.