Digital radio listeners - additional information
With the online and mobile world constantly evolving and growing, it comes as no surprise that traditional media experience a switch to digital as well. Sources now predict that digital radio listeners will account for nearly 56 percent of the U.S. population in 2018. While a large share of online radio listening is done on desktops or laptops, smartphones are the future of digital radio consumption, with 73 percent of Americans accessing it through this device. In fact, trends shows that the share of consumers who listen to online radio through a mobile phone in a car kept growing constantly for the past few years.
The online radio market is dominated by Pandora, with over two million active sessions in 2017. Latest survey findings prove that consumers are very satisfied with their Pandora service. Other players in the field include iHeart Radio, iTunes Radio, as well as Spotify and Deezer.