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Largest newspaper advertisers in the U.S. 2017
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Largest newspaper advertisers in the U.S. 2017
Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
by A. Guttmann,
last edited
Jul 30, 2019
The statistic above presents measured advertising spending of leading newspaper advertisers in the United States in 2017. Target ranked eighth, with a spending of 49 million U.S. dollars that year.
Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
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by A. Guttmann,
last edited
Jul 30, 2019
The statistic above presents measured advertising spending of leading newspaper advertisers in the United States in 2017. Target ranked eighth, with a spending of 49 million U.S. dollars that year.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only; includes local newspapers, national newspapers, Spanish-language newspapers and free-standing inserts
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only; includes local newspapers, national newspapers, Spanish-language newspapers and free-standing inserts
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics on "Advertising market in the U.S."
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- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)Expenses in U.S. advertising, PR and related services 2007-2017
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- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
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- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2017, by source
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Statistics
- Brazil: largest newspaper advertisers 2017
- Newspaper publishing print ad spending in Canada 2010-2019
- Newspaper advertising expenditure in Ireland 2008-2015
- Newspaper advertising expenditure in Norway 2008-2015
- Newspaper advertising expenditure in Finland 2008-2015
- Newspaper advertising expenditure in the United Kingdom (UK) 2010-2015
- Newspaper advertising expenditure in Denmark 2008-2015
- Newspaper advertising expenditure in Austria 2008-2015
- Newspaper advertising expenditure in France 2008-2015
- Newspaper advertising expenditure in Italy 2008-2015
- Newspaper advertising expenditure in Greece 2008-2015
- Newspaper advertising expenditure in Belgium 2008-2015
- Leading spending advertisers in newsbrands in the United Kingdom (UK) 2018-2019
- Press advertising investment by type of publication France 2011-2014
- Newspaper genres with the highest advertising investments in China in 2012
- Mexico: advertising inserts production value 2010-2018
- Magazine advertising spending change in Singapore 2008-2015
- Producer price index for printing services of ad material in the UK Q3 2012-Q1 2018
- Frequency of reading free advertising papers in Germany 2015-2018
- Production value of printing & reproduction of recorded media in Germany 2008-2015
Studies
- Newspapers in Australia
- Newspaper reading habits in Italy
- Printed media in Finland
- Newspaper industry in Italy
- Newspapers in Canada
- Newspaper Media Drive Vehicle Sales 2017
- Magazines in Germany
- Magazine industry in the Netherlands
- Newspapers in Sweden
- Influencer marketing in the Netherlands
- Newspaper industry in the U.S.
- Newspaper industry in the United Kingdom (UK)
- News media in the United Kingdom (UK)
- GEDI Gruppo Editoriale
- RCS MediaGroup
Statistics on "Advertising market in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in the United States in 2018 and 2022, by media
- Change in advertising spending in the United States in 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Local advertising revenue in the United States in 2019 and 2020 (in billion U.S. dollars)
- Share of local advertising revenue in the United States in 2018, by medium
- Advertising spending in the United States from 2010 to 2019, by state (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- Upfront TV advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds)
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)
- Share of adults who would pay more for basic cable package not including any commercials in the United States as of April 2019
- Share of adults who would pay more for network cable package not including any commercials in the United States as of April 2019
- Radio advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading radio advertisers on music-based stations in the United States in 2017, by advertising spending (in million U.S. dollars)
- Leading radio advertisers on spoken word stations in the United States in 2017, by advertising spending (in million U.S. dollars)
- Advertising spending of ten largest radio advertising industries in the United States in 2018 (in million U.S. dollars)
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- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)
- Advertising space revenue of U.S. newspapers from 2013 to 2017 (in billion U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
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- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)
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- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)
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- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2017 (in billion U.S. dollars)
- Outdoor advertising revenue in the United States from 2009 to 2018 (in billion U.S. dollars)
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- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
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- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)
- Distribution of cinema advertising revenue in the United States in from 2013 to 2018, by target audience
- Number of new brands advertised in cinemas in the United States from 2013 to 2018
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017
- Digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)
- Change in digital advertising spending in the United States from 2016 to 2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)
- Growth of digital advertising revenue in the United States in 2019 and 2020, by format
- Distribution of digital advertising spending in the United States as of July 2019, by industry
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- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
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- Ad blocking user penetration rate in the United States from 2014 to 2018, by device
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Share of adults who pay attention to commercials in the United States as of April 2019
- Leading channels preferred by consumers to communicate with brands in the United States as of June 2018
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
- Perception of targeted advertising according to adults in the United States as of May 2019
- Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017
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- Newspaper publishing print advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Newspaper advertising expenditure in Ireland from 2008 to 2015 (in million euro)
- Newspaper advertising expenditure in Norway from 2008 to 2015 (in million U.S. dollars)
- Newspaper advertising expenditure in Finland from 2008 to 2015 (in million euro)
- Newspaper advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Newspaper advertising expenditure in Denmark from 2008 to 2015 (in million U.S. dollars)
- Newspaper advertising expenditure in Austria from 2008 to 2015 (in million euro)
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