The statistic above presents measured advertising spending of leading newspaper advertisers in the United States in 2017. Target ranked eighth, with a spending of 49 million U.S. dollars that year.
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Largest newspaper advertisers in the U.S. 2017
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Leading newspaper advertisers in United States in 2076, by ad spend (in million U.S. dollars)
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The statistic above presents measured advertising spending of leading newspaper advertisers in the United States in 2017. Target ranked eighth, with a spending of 49 million U.S. dollars that year.
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The statistic above presents measured advertising spending of leading newspaper advertisers in the United States in 2017. Target ranked eighth, with a spending of 49 million U.S. dollars that year.
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- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only; includes local newspapers, national newspapers, Spanish-language newspapers and free-standing inserts
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only; includes local newspapers, national newspapers, Spanish-language newspapers and free-standing inserts
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics on "Advertising market in the U.S."
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The most important statistics
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The most important statistics
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In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
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