Largest newspaper advertisers in the U.S. 2018

Leading newspaper advertisers in United States in 2018, by ad spend

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Release date

June 2019

Region

United States

Survey time period

2018

Special properties

measured media only; includes local newspapers, national newspapers, Spanish-language newspapers and free-standing inserts

Supplementary notes

Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

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