The statistic above presents measured advertising spending of leading newspaper advertisers in the United States in 2016. Target ranked fifth, with a spending of 67.3 million U.S. dollars that year.
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Largest newspaper advertisers in the U.S. 2016
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Leading newspaper advertisers in United States in 2016, by ad spend (in million U.S. dollars)
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The statistic above presents measured advertising spending of leading newspaper advertisers in the United States in 2016. Target ranked fifth, with a spending of 67.3 million U.S. dollars that year.
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The statistic above presents measured advertising spending of leading newspaper advertisers in the United States in 2016. Target ranked fifth, with a spending of 67.3 million U.S. dollars that year.
Show more- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- United States
- Survey time period
- 2016
- Special properties
- includes local newspapers, national newspapers, Spanish-language newspapers and free-standing inserts
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
More information
- Region
- United States
- Survey time period
- 2016
- Special properties
- includes local newspapers, national newspapers, Spanish-language newspapers and free-standing inserts
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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