- Retail & Trade›
- Shopping Behavior›
U.S. consumers' planned and unplanned baby product purchases 2015, by category
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
U.S. consumers' planned and unplanned baby product purchases 2015, by category
Consumers' planned versus unplanned baby product purchases in the United States in 2015, by category
by Statista Research Department,
last edited
Jul 1, 2015
This statistic depicts the results of a survey conducted by Progressive Grocer on behalf of Nestlé Nutrition in 2015. Some 593 prenatal mothers and mothers in the United States were asked about their planned and unplanned baby product purchases. The survey results showed that 47 percent of baby or toddler food purchases were planned.
Consumers' planned versus unplanned baby product purchases in the United States in 2015, by category
| Planned | Unplanned | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Planned | Unplanned | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Jul 1, 2015
This statistic depicts the results of a survey conducted by Progressive Grocer on behalf of Nestlé Nutrition in 2015. Some 593 prenatal mothers and mothers in the United States were asked about their planned and unplanned baby product purchases. The survey results showed that 47 percent of baby or toddler food purchases were planned.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2015
- Region
- United States
- Survey time period
- 2015
- Number of respondents
- 593 respondents
- Special properties
- prenatal mothers and mothers*
- Method of interview
- Online survey
- Supplementary notes
-
* Respondents had to meet the follwing criteria:
They shopped for baby products in the past two weeks (four weeks for prenatal mothers).
They shopped in at least one of the following retail channels: Mass Merchandiser, Grocery Store, Warehouse Club, Specialty Store, Pharmacy/ Drug Store or Value/Dollar Store.
They did all or most of household shopping for baby products, or shared equally in this type of shopping.
They purchased at least one of the following products for their baby/toddler: baby food, formula, diapers/wipes, clothes, medicine, toys, feeding accessories, bath wash/lotions, equipment, baby water.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2015
More information
- Region
- United States
- Survey time period
- 2015
- Number of respondents
- 593 respondents
- Special properties
- prenatal mothers and mothers*
- Method of interview
- Online survey
- Supplementary notes
-
* Respondents had to meet the follwing criteria:
They shopped for baby products in the past two weeks (four weeks for prenatal mothers).
They shopped in at least one of the following retail channels: Mass Merchandiser, Grocery Store, Warehouse Club, Specialty Store, Pharmacy/ Drug Store or Value/Dollar Store.
They did all or most of household shopping for baby products, or shared equally in this type of shopping.
They purchased at least one of the following products for their baby/toddler: baby food, formula, diapers/wipes, clothes, medicine, toys, feeding accessories, bath wash/lotions, equipment, baby water.
Other statistics on the topic
Baby care market in the U.S.
+Cosmetics & Personal Care
P&G's global market share of baby diapers 2013-2024
+Consumer Goods & FMCG
Global baby care products market value worldwide from 2018 to 2026
International Trade
Johnson & Johnson's share of the baby care market worldwide 2013-2021
Cosmetics & Personal Care
Johnson & Johnson's global baby care sales 2011-2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Baby care market in the U.S."
- Global Overview
The most important statistics
- Baby care products market size worldwide from 2018 to 2026 (in billion U.S. dollars)*Global baby care products market value worldwide from 2018 to 2026
- Market value of the baby diaper market worldwide in 2016 and 2024 (in billion U.S. dollars)Market value of the baby diapers market worldwide 2016-2024
- Market value of the disposable diapers market worldwide in 2014 and 2019 (in billion U.S. dollars)Market value of the disposable diapers market worldwide 2014-2019
- Number of Mothercare stores worldwide as of March 2018, by regionNumber of Mothercare stores worldwide in 2018, by region
- U.S. Retail Sales
The most important statistics
- Leading baby product categories in the United States in 2018, by sales (in million U.S. dollars)Top baby product categories in the U.S. by sales 2018
- Estimated market revenue of baby care products in the U.S. from 2014 to 2025 (in billion U.S. dollars)U.S. baby care products market revenue 2014-2025
- Estimated market share of baby care products in the U.S. in 2015 and 2025, by product typeU.S. baby care product market share by type 2015-2025
- Market revenue of baby diapers in North America from 2012 to 2022, by product (in million U.S. dollars)Market revenue of baby diapers in North America by product 2012-2022
- Distribution of baby diapers sales in the United States in 2016 and 2017, by sales channelShare of diapers sales in the United States by sales channel 2016 and 2017
- Leading baby wipes brands in the United States in 2016, based on sales (in million U.S. dollars)Leading baby wipes brands in the U.S. based on sales 2016
- Sales growth of leading baby care and safety accessory vendors in the United States in 2016 (change to prior sales year)Sales growth of leading baby care product vendors in the U.S. 2016
- Leading Companies
The most important statistics
- Global sales of Procter & Gamble's baby, feminine and family care segment from 2011 to 2018 (in billion U.S. dollars)P&G: baby, feminine and family care sales worldwide 2011-2018
- Procter & Gamble's (P&G) market share of disposable baby diapers, baby wipes and training pants worldwide from 2013 to 2024*P&G's global market share of baby diapers 2013-2024
- Kimberly-Clark's baby and child care product sales worldwide from 2011 to 2018 (in billion U.S. dollars)Kimberly-Clark: global baby and child care product sales 2011-2018
- Kimberly-Clark's baby care market share worldwide from 2012 to 2024*Kimberly-Clark's global market share of baby care 2012-2024
- Johnson & Johnson's baby care sales worldwide from 2011 to 2018 (in million U.S. dollars)Johnson & Johnson's global baby care sales 2011-2018
- Johnson & Johnson's share of the baby care market worldwide from 2013 to 2021*Johnson & Johnson's share of the baby care market worldwide 2013-2021
- Consumer Behavior
The most important statistics
- U.S. population: Do you use baby oil and baby lotion?Usage of baby oil and baby lotion in the U.S. 2019
- U.S. population: Who uses baby oil in your household?Usage of baby oil in the U.S. 2019
- U.S. population: Who uses baby lotion in your household?Usage of baby lotion in the U.S. 2019
- U.S. population: Which brands of baby oil and baby lotion do you use most often?Most used brands of baby oil and baby lotion in the U.S. 2019
- U.S. population: How many times have you used baby oil in the last 7 days?Frequency of using baby oil in the last 7 days in the U.S. 2019
- U.S. population: How many times have you used baby lotion in the last 7 days?Frequency of using baby lotion in the last 7 days in the U.S. 2019
- U.S. population: Do you use baby / children's shampoo?Usage of baby / children's shampoo in the U.S. 2019
- U.S. population: Which brands of baby / children's shampoo do you use most often?Most used brands of baby / children's shampoo in the U.S. 2019
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Baby products sales value in the Netherlands 2014/15, by category
- Baby products sales value in Italy 2014/15, by category
- Baby products sales share in the Netherlands 2014/15, by category
- Baby products sales value quarterly in France 2014/15
- Baby product sales value in Spain 2014/15, by category
- Baby products sales share in France 2014/15, by category
- Baby products sales share in Italy 2014/15, by category
- Baby products sales share in Europe 2014/15, by category
- Baby products sales share in Spain 2014/15, by category
- Baby products sales value in Europe 2014/15, by category
- Baby products sales value quarterly in Germany 2014-2015
- Baby products sales share in Germany 2014/15, by category
- Baby products sales value in Germany 2014/15, by category
- Sales growth of leading baby care product brands in the U.S. 2016
- Italy: baby products' turnover in pharmacies 2016, by segment
- Number of employees of Johnson & Johnson in Spain 2010-2016
- Sales of feeding bottles in France, Europe and worldwide 2017
- Purchase criteria for baby care products in the U.S. 2017
- Popular baby care brands in the U. S. 2017
- Importance that babycare brands offer products that make women happy
Studies
- Food shopping behavior in the United Kingdom (UK)
- Chewing gum market in the U.S.
- Grocery shopping behavior in Germany
- States of Guernsey - Retail Survey
- Millennials in the U.S.: Consumer goods and shopping behavior
- U.S. online grocery retail
- Millennials in the U.S.: Grocery shopping behavior
- Food shopping behavior in the U.S.
- Hispanics in the U.S.: Shopping behavior
- Baby Boomers in the U.S.: Grocery shopping behavior
- Pizza retail market in the U.S.
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- U.S. online grocery shopping consumer behavior
- Loblaws
- Coupon and promotional offer usage in the United Kingdom (UK)
Statistics on "Baby care market in the U.S."
- Baby care products market size worldwide from 2018 to 2026 (in billion U.S. dollars)*
- Market value of the baby diaper market worldwide in 2016 and 2024 (in billion U.S. dollars)
- Market value of the disposable diapers market worldwide in 2014 and 2019 (in billion U.S. dollars)
- Number of Mothercare stores worldwide as of March 2018, by region
- Leading baby product categories in the United States in 2018, by sales (in million U.S. dollars)
- Estimated market revenue of baby care products in the U.S. from 2014 to 2025 (in billion U.S. dollars)
- Estimated market share of baby care products in the U.S. in 2015 and 2025, by product type
- Market revenue of baby diapers in North America from 2012 to 2022, by product (in million U.S. dollars)
- Distribution of baby diapers sales in the United States in 2016 and 2017, by sales channel
- Leading baby wipes brands in the United States in 2016, based on sales (in million U.S. dollars)
- Sales growth of leading baby care and safety accessory vendors in the United States in 2016 (change to prior sales year)
- Global sales of Procter & Gamble's baby, feminine and family care segment from 2011 to 2018 (in billion U.S. dollars)
- Procter & Gamble's (P&G) market share of disposable baby diapers, baby wipes and training pants worldwide from 2013 to 2024*
- Kimberly-Clark's baby and child care product sales worldwide from 2011 to 2018 (in billion U.S. dollars)
- Kimberly-Clark's baby care market share worldwide from 2012 to 2024*
- Johnson & Johnson's baby care sales worldwide from 2011 to 2018 (in million U.S. dollars)
- Johnson & Johnson's share of the baby care market worldwide from 2013 to 2021*
- U.S. population: Do you use baby oil and baby lotion?
- U.S. population: Who uses baby oil in your household?
- U.S. population: Who uses baby lotion in your household?
- U.S. population: Which brands of baby oil and baby lotion do you use most often?
- U.S. population: How many times have you used baby oil in the last 7 days?
- U.S. population: How many times have you used baby lotion in the last 7 days?
- U.S. population: Do you use baby / children's shampoo?
- U.S. population: Which brands of baby / children's shampoo do you use most often?
- U.S. population: How many times have you used baby / children's shampoo in the last 7 days?
- U.S. population: Do you use baby wash and bath products?
- U.S. population: Which types of baby wash and bath products do you use most often?
- U.S. population: Which brands of baby wash and bath products do you use most often?
- U.S. population: How many times have you used baby wash and bath products in the last 7 days?
- U.S. population: Do you use body and baby powder in your household?
- U.S. population: Who uses body and baby powder in your household?
- U.S. population: Which brands of body and baby powder do you use most often?
- U.S. population: How many times have you used body and baby powder in the last 7 days?
- Sales value of baby consumables in the Netherlands in 2014/15, by category (in million euros)
- Sales value of baby consumables in Italy in 2014/15, by category (in million euros)
- Distribution of baby consumable sales value in the Netherlands in 2014/15, by category
- Sales value of baby consumables in France from 1st quarter 2014 to 2nd quarter 2015* (in million euros)
- Sales value of baby consumables in Spain in 2014/15, by category (in million euros)
- Distribution of baby consumable sales value in France in 2014/15, by category
- Distribution of baby consumable sales value in Italy in 2014/15, by category
- Distribution of baby consumable sales value in selected European countries in 2014/15, by category
- Distribution of baby consumable sales value in Spain in 2014/15, by category
- Sales value of baby consumables in selected European countries in 2014/15, by category* (in million euros)
- Sales value of baby consumables in Germany from 1st quarter 2014 to 2nd quarter 2015* (in million euros)
- Distribution of baby consumable sales value in Germany in 2014/15, by category
- Sales value of baby consumables in Germany in 2014/15, by category (in million euros)
- Sales growth of leading brands of baby care products in the United States in 2016 (change to prior sales year)
- Average turnover generated per pharmacy through the sales of baby products in Italy in 2016, by segment (in euros)
- Number of employees of Johnson & Johnson S.A. in Spain from 2010 to 2016
- Market volume of baby bottles in France, Europe and worldwide in 2017 (in million units)
- Which criteria are of special importance to you when you buy baby care products?
- Which of these brands for baby care products do you buy regularly?
- Women: How important is that babycare brands offer products that make you happy?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.