In 2018, among personal care brands in the United States, Garnier (which belongs to L'Oreal) ranked fifth in a ranking based on measured media spending, having invested 215 million U.S. dollars in promotional efforts. L'Oreal's most popular brand L'Oreal Paris spent 546 million dollars in the same period.
Advertising spending of selected personal care brands in the United States in 2018
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (June 24, 2019). Advertising spending of selected personal care brands in the United States in 2018 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 31, 2020, from https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. "Advertising spending of selected personal care brands in the United States in 2018 (in million U.S. dollars)." Chart. June 24, 2019. Statista. Accessed May 31, 2020. https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. (2019). Advertising spending of selected personal care brands in the United States in 2018 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 31, 2020. https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. "Advertising Spending of Selected Personal Care Brands in The United States in 2018 (in Million U.S. Dollars)." Statista, Statista Inc., 24 Jun 2019, https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age, Advertising spending of selected personal care brands in the United States in 2018 (in million U.S. dollars) Statista, https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/ (last visited May 31, 2020)
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