In 2020, among personal care brands in the United States, Gillette (which belongs to Procter & Gamble) ranked sixth in a ranking based on measured media spending, having invested 76 million U.S. dollars in promotional efforts. L'Oreal's most popular brand L'Oreal Paris spent 275 million dollars in the same period.
Advertising spending of selected personal care brands in the United States in 2020
(in million U.S. dollars)
Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 12, 2021). Advertising spending of selected personal care brands in the United States in 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. "Advertising spending of selected personal care brands in the United States in 2020 (in million U.S. dollars)." Chart. July 12, 2021. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. (2021). Advertising spending of selected personal care brands in the United States in 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. "Advertising Spending of Selected Personal Care Brands in The United States in 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Jul 2021, https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age, Advertising spending of selected personal care brands in the United States in 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/ (last visited May 19, 2022)
