In 2021, L'Oreal spent 203 million U.S. dollars on advertising for its most popular brand, L'Oreal Paris, in the United States. This represented the largest amount invested by personal care brands on ads in the country, considering only measured media. Advertising for Dove (Unilever) amounted to 183 million U.S. dollars, while 163 million U.S. dollars were invested in ads for Olay (Procter & Gamble Co.) in the same period.
Advertising spending of selected personal care brands in the United States in 2021 (in million U.S. dollars)
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Statistics on Cosmetic brands: L'Oréal
Overview
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- Premium Statistic Brand value of the leading 10 cosmetic brands worldwide 2023
- Premium Statistic Value of leading L'Oréal brands worldwide 2022
- Basic Statistic Facebook: number of followers of popular beauty brands 2021
- Premium Statistic Leading foundation brands in the U.S. 2019, based on sales
- Premium Statistic Leading U.S. eyebrow makeup brands in the U.S. 2019, based on sales
- Premium Statistic Leading hair conditioner brands in the U.S. 2019, based on sales
- Premium Statistic Sales of the leading shampoo brands in the U.S. 2019
- Premium Statistic Best selling shampoo and conditioner combo packs U.S. 2019
L'Oréal
5
- Premium Statistic Consolidated sales of L'Oréal worldwide 2012-2021, by branch
- Premium Statistic Consolidated sales of L'Oréal's cosmetic branch worldwide 2010-2022, by division
- Premium Statistic Sales share of L'Oréal's global cosmetic branch 2022, by geographic zone
- Premium Statistic Global production share of L'Oréal's cosmetic branch 2022, by geographic zone
- Basic Statistic L'Oréal S.A. - worldwide revenue by division from 2012-2022
Advertising expenditures
6
- Premium Statistic Ad spend of selected personal care brands in the U.S. 2021
- Premium Statistic L'Oréal: ad spend worldwide 2007-2022
- Premium Statistic L'Oreal: advertising spending in the U.S. 2009-2021
- Premium Statistic Maybelline New York: ad spend in the U.S. 2011-2018
- Premium Statistic Garnier: ad spend in the U.S. 2011-2018
- Premium Statistic Largest magazine advertisers in the U.S. 2021
Consumer behavior
8
- Premium Statistic U.S. household expenditure on hair care products 2010-2021
- Premium Statistic U.S. household expenditure on cosmetics, perfume and bath products 2010-2021
- Basic Statistic Brands of foundation / cleaner make-up used in the U.S. 2020
- Premium Statistic Brands of blusher or bronzer used in the U.S. 2020
- Premium Statistic Brands of nail polish and nail care products used in the U.S. 2020
- Premium Statistic Brands of lipstick and lip gloss used in the U.S. 2020
- Premium Statistic Brands of mascara used in the U.S. 2020
- Premium Statistic Brands of shampoo used in the U.S. 2020
Further related statistics
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- Number of beauty product wholesalers in Italy 2019, by region
- Russian beauty products sales share 2017-2019, by product
- Cosmetics and personal care market turnover Russia in 2014-2018
- Market share of beauty and personal care industry in Indonesia 2016 by brand
- Companies in the personal care and cleaning industry in Sweden 2022, by employees
- Decorative cosmetics sales growth in Russia 2018-2019, by segment
- Sales revenue of BWX Ltd Australia FY 2014 - FY 2018
- Russian beauty products sales volume growth 2019, by channel
- Russian beauty products sales distribution in 2019, by channel
- Beauty care products penetration in U.S. households in 2018, by channel
- Cosmetic market: retail dollar sales in North America 2015-2019
- Health and beauty aids segments ad spend share in the U.S. 2017, by medium
- Value of ad spend in personal care sector in the Netherlands 2015, by category
- Argentina: largest premium beauty & personal care producers 2016
- Media spending of the personal care products industry in the Netherlands 2010-2016
- Brazil: import volume of sanitary pads, diapers & similar products 2015-2022
- Monthly domestic sales volume of skincare Thailand 2021-2023
- Sales volume of bodywash in Canada 2014-2015
- Beauty and personal luxury ad spend in the UK 2020-2021
Further Content: You might find this interesting as well
Statistics
- Number of beauty product wholesalers in Italy 2019, by region
- Russian beauty products sales share 2017-2019, by product
- Cosmetics and personal care market turnover Russia in 2014-2018
- Market share of beauty and personal care industry in Indonesia 2016 by brand
- Companies in the personal care and cleaning industry in Sweden 2022, by employees
- Decorative cosmetics sales growth in Russia 2018-2019, by segment
- Sales revenue of BWX Ltd Australia FY 2014 - FY 2018
- Russian beauty products sales volume growth 2019, by channel
- Russian beauty products sales distribution in 2019, by channel
- Beauty care products penetration in U.S. households in 2018, by channel
- Cosmetic market: retail dollar sales in North America 2015-2019
- Health and beauty aids segments ad spend share in the U.S. 2017, by medium
- Value of ad spend in personal care sector in the Netherlands 2015, by category
- Argentina: largest premium beauty & personal care producers 2016
- Media spending of the personal care products industry in the Netherlands 2010-2016
- Brazil: import volume of sanitary pads, diapers & similar products 2015-2022
- Monthly domestic sales volume of skincare Thailand 2021-2023
- Sales volume of bodywash in Canada 2014-2015
- Beauty and personal luxury ad spend in the UK 2020-2021
Advertising Age. (July 27, 2022). Advertising spending of selected personal care brands in the United States in 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. "Advertising spending of selected personal care brands in the United States in 2021 (in million U.S. dollars)." Chart. July 27, 2022. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. (2022). Advertising spending of selected personal care brands in the United States in 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. "Advertising Spending of Selected Personal Care Brands in The United States in 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age, Advertising spending of selected personal care brands in the United States in 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/ (last visited May 28, 2023)
Advertising spending of selected personal care brands in the United States in 2021 (in million U.S. dollars) [Graph], Advertising Age, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/