The statistic show data on advertising spending of selected personal care brands in the United States in 2017. Dove (which belongs to the Anglo-Dutch company Unilever) spent 168 million U.S. dollars on measured media advertising in the U.S. that year.
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Ad spend of selected personal care brands in the U.S. 2017
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Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)
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The statistic show data on advertising spending of selected personal care brands in the United States in 2017. Dove (which belongs to the Anglo-Dutch company Unilever) spent 168 million U.S. dollars on measured media advertising in the U.S. that year.
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Description
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More information
The statistic show data on advertising spending of selected personal care brands in the United States in 2017. Dove (which belongs to the Anglo-Dutch company Unilever) spent 168 million U.S. dollars on measured media advertising in the U.S. that year.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
- Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
- Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics on "Cosmetics industry in the U.S."
- Market overview
The most important statistics
- Leading cosmetics, fragrances and personal care products markets worldwide in 2017, by revenue (in billion U.S. dollars)Leading cosmetics & personal care products markets worldwide 2017, by revenue
- Market share of leading cosmetics, fragrances and personal care products markets worldwide in 2017, based on revenueMarket share of leading cosmetics & personal care products markets worldwide 2017
- Market value of beauty worldwide in 2016, by region (in billion U.S. dollars)Value of global beauty market by region 2016
- Year on year growth of beauty market worldwide between 2015 and 2016, by regionAnnual growth of global beauty market by region 2015-2016
- Market value of beauty and personal care in the United States from 2011 to 2018 (in million U.S. dollars)*Beauty and personal care market value in the U.S. 2013-2018
- Sales value growth of premium beauty products in the United States between 2015 to 2020, category (in billion U.S. dollars)*U.S. premium beauty products sales value growth by category 2015-2020
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)Ad spend of selected personal care brands in the U.S. 2017
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*U.S. household expenditure on cosmetics, perfume and bath products 2007-2017
- Channels and retailers
The most important statistics
- Share of global beauty and personal care products sales worldwide by channel in 2016Share of global beauty & personal care products market worldwide 2016, by channel
- Distribution of beauty and personal care sales in the United States in 2011 and 2016, by distribution channelSales share of beauty and personal care products U.S. 2011-2016, by channel
- Distribution of cosmetic manufacturers retail sales in United States in 2017, by sales channelU.S. cosmetic manufacturers retail sales share by channel 2017
- Sales growth of skin care products in the United States as of 2017, by sales channel U.S. skin care product sales growth via different sales channels 2017
- Annual sales growth of the hair care products in the United States as of 2017, by sales channelSales growth of hair care products in the U.S. 2017, by channel
- Online beauty sales market share of leading retailers in the United States in 2016U.S. market share of leading online beauty retailers 2016
- Health and personal care sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023U.S. personal care e-retail share 2017-2023
- Year-on-year growth of the most popular beauty product categories on Amazon.com in the United States in 1st quarter 2018Top growing beauty product categories on Amazon.com in the U.S. 2018
- Category sales
The most important statistics
- Dollar sales of the prestige beauty industry in the United States from 2010 to 2017 (in billion U.S. dollars)*Dollar sales of the U.S. prestige beauty industry 2010-2017
- Leading health and beauty care product categories in the United States in 2018, based on sales (in million U.S. dollars)Leading health and beauty care product categories in the U.S. 2018
- Cosmetic sales in the United States in 2016, by segment (in million U.S. dollars)U.S. cosmetic sales 2016, by segment
- Sales of the private label cosmetic category in retail stores in the U.S. in 2018, by segment (in million U.S. dollars)*Dollar sales of private label cosmetics in the U.S. 2018, by segment
- Eye cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)U.S. eye cosmetic sales 2018, by segment
- Compound annual growth (CAGR) of eye make-up products in the United States between 2010 to 2020*Growth rate of eye make-up in the U.S. 2010-2020
- Compound annual growth rate (CAGR) of lip make-up in the United States between 2010 to 2020*Growth rate of premium beauty products in the U.S. 2010-2020
- Lip cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)U.S. lip cosmetic sales 2018, by segment
- Leading brands
The most important statistics
- Sales value of the leading facial cleanser brands in the United States in 2018 (in million U.S. dollars)Leading facial cleanser brands in the U.S. 2018
- Leading hand and body lotion brands in the United States in 2018, based on sales (in million U.S. dollars)Leading body lotion brands in the U.S. 2018, based on sales
- Sales of the leading anti-aging facial brands in the United States in 2018 (in million U.S. dollars)Leading anti-aging facial brands in the U.S. sales 2018
- Leading foundation brands in the United States in 2018, based on sales (in million U.S. dollars)Leading foundation brands in the U.S. 2018, based on sales
- Sales of the leading mascara brands in the United States in 2018 (in million U.S. dollars)Leading mascara brands in the U.S. based on dollar sales 2018
- Leading eyebrow makeup brands in the United States in 2018, based on sales (in million U.S. dollars)Leading U.S. eyebrow makeup brands in the U.S. 2018, based on sales
- Dollar sales of the leading false eyelashes and adhesive brands in the United States in 2018 (in million U.S. dollars)Leading false eyelashes and adhesive brands in the U.S. 2018, by sales
- Most frequently used make-up brands according to women in the United States as of May 2017Make-up brands used most frequently by women in the U.S. 2017
- Miscellaneous
The most important statistics
- Number of contract manufacturers of personal care products in the United States as of August 2017, by statePersonal care contract manufacturers U.S. 2017, by state
- Number of contract manufacturers of personal care products in the United States as of January 2019, by product categoryPersonal care contract manufacturers U.S. 2019, by category
- Number of contract manufacturers of color cosmetics in the United States as of January 2019, by product categoryColor cosmetics contract manufacturers U.S. 2019, by category
- Number of employees of the U.S. cosmetic industry from 2002 to 2016Number of employees of the U.S. cosmetic industry 2002-2016
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Statistics on the topic
Free statistics
- Market value of beauty worldwide in 2016, by region (in billion U.S. dollars)
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Leading health and beauty care product categories in the United States in 2018, based on sales (in million U.S. dollars)
- Leading hand and body lotion brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales of the leading anti-aging facial brands in the United States in 2018 (in million U.S. dollars)
- Leading foundation brands in the United States in 2018, based on sales (in million U.S. dollars)
Premium Statistics
- Leading cosmetics, fragrances and personal care products markets worldwide in 2017, by revenue (in billion U.S. dollars)
- Market share of leading cosmetics, fragrances and personal care products markets worldwide in 2017, based on revenue
- Year on year growth of beauty market worldwide between 2015 and 2016, by region
- Market value of beauty and personal care in the United States from 2011 to 2018 (in million U.S. dollars)*
- Sales value growth of premium beauty products in the United States between 2015 to 2020, category (in billion U.S. dollars)*
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)
- Share of global beauty and personal care products sales worldwide by channel in 2016
- Distribution of beauty and personal care sales in the United States in 2011 and 2016, by distribution channel
- Distribution of cosmetic manufacturers retail sales in United States in 2017, by sales channel
- Sales growth of skin care products in the United States as of 2017, by sales channel
- Annual sales growth of the hair care products in the United States as of 2017, by sales channel
- Online beauty sales market share of leading retailers in the United States in 2016
- Health and personal care sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023
- Year-on-year growth of the most popular beauty product categories on Amazon.com in the United States in 1st quarter 2018
- Dollar sales of the prestige beauty industry in the United States from 2010 to 2017 (in billion U.S. dollars)*
- Cosmetic sales in the United States in 2016, by segment (in million U.S. dollars)
- Sales of the private label cosmetic category in retail stores in the U.S. in 2018, by segment (in million U.S. dollars)*
- Eye cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Compound annual growth (CAGR) of eye make-up products in the United States between 2010 to 2020*
- Compound annual growth rate (CAGR) of lip make-up in the United States between 2010 to 2020*
- Lip cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Nail product sales in the United States in 2018, by segment (in million U.S. dollars)
- Sales value of the leading facial cleanser brands in the United States in 2018 (in million U.S. dollars)
- Sales of the leading mascara brands in the United States in 2018 (in million U.S. dollars)
- Leading eyebrow makeup brands in the United States in 2018, based on sales (in million U.S. dollars)
- Dollar sales of the leading false eyelashes and adhesive brands in the United States in 2018 (in million U.S. dollars)
- Most frequently used make-up brands according to women in the United States as of May 2017
- Cosmetics brands viewed favorably among consumers in the United States as of October 2016
- Skin care brands viewed favorably among consumers in the United States as of October 2016
- Leading beauty brands in the United States on social media in 2017, based on share of voice
- U.S. population: Which brands of bar soap do you use most often?
- Number of contract manufacturers of personal care products in the United States as of August 2017, by state
- Number of contract manufacturers of personal care products in the United States as of January 2019, by product category
- Number of contract manufacturers of color cosmetics in the United States as of January 2019, by product category
- Number of employees of the U.S. cosmetic industry from 2002 to 2016
- Production value of personal care and beauty products in Thailand from 2014 to 2017 (in billion U.S. dollars)*
- Sales value of beauty and personal care products in Indonesia from 2012 to 2016 (in trillion Indonesian rupiah)
- Sales revenue of the integrated body, hair and skin care company BWX Ltd in Australia from the financial year 2014 to 2018 (in 1,000 Australian dollars)
- Market share of beauty and personal care product industry in Indonesia in 2016, by brand
- Personal care and beauty product market size in Thailand from 2014 to 2017 (in billion U.S. dollars)*
- Gross media expenditure of the personal care products industry in the Netherlands from 2010 to 2016 (in 1,000 euros)
- Distribution of retailer shares for Beauty and Personal Care Products in the United Kingdom (UK) between 2013 and 2015, by location
- Personal care products advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)
- Advertising spending in the personal care and beauty sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Value of media advertising expenditure in the personal care sector in the Netherlands in 2015, by category (in euros)
- Export value of body deodorants from the Italian cosmetic industry to the foreign market between 2013 and 2017* (in million euros)
- Import quantity of shampoos to the Italian cosmetic industry from the foreign market between 2013 and 2017* (in tons)
- Monthly production value in the cosmetics, perfume and toiletries industry in Mexico from January 2016 to June 2018 (in billion Mexican pesos)
- Export volume of perfumes and eau de parfum of the Italian cosmetic industry from 2013 to 2017 (in tons)
- Turnover of the packaging of the Italian cosmetics industry supply chain from 2013 to 2017 (in million euros)
- Annual turnover from cosmetics products in large retailers in Italy from 2014 to 2017 (in million euros)
- Market size of beauty service industry in Hong Kong from 2011 to 2015 with forecast to 2020, by type (in billion Hong Kong dollars)
- Imports of oral hygiene products in Brazil in January 2017 and 2018 (in metric tons)
- Amount of personal care and styling products male consumers personally buy in the United States as of June 2017, by age group
- U.S. population: Usage of facial cleansing / medicated products / toners from 2011 to 2020
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