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Advertising spending of selected personal care brands in the United States in 2016 (in million U.S. dollars)

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Spending in million U.S. dollars
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Description Source More information
The statistic show data on advertising spending of selected personal care brands in the United States in 2016. Dove (which belongs to the Anglo-Dutch company Unilever) spent 160 million U.S. dollars on measured media advertising in the U.S. that year.
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Release date
June 2017
Region
United States
Survey time period
2016
Special properties
measured media only
Supplementary notes
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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