Ad spend of selected personal care brands in the U.S. 2021

In 2021, L'Oreal spent 203 million U.S. dollars on advertising for its most popular brand, L'Oreal Paris, in the United States. This represented the largest amount invested by personal care brands on ads in the country, considering only measured media. Advertising for Dove (Unilever) amounted to 183 million U.S. dollars, while 163 million U.S. dollars were invested in ads for Olay (Procter & Gamble Co.) in the same period.

Advertising spending of selected personal care brands in the United States in 2021 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2022

More information

Region

United States

Survey time period

2021

Special properties

to 10-selling brands; measured media only

Supplementary notes

Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

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