- Media & Advertising›
- Advertising & Marketing ›
Ad spend of selected personal care brands in the U.S. 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Ad spend of selected personal care brands in the U.S. 2017
Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)
The statistic show data on advertising spending of selected personal care brands in the United States in 2017. Dove (which belongs to the Anglo-Dutch company Unilever) spent 168 million U.S. dollars on measured media advertising in the U.S. that year.
Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)
| Spending in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Spending in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic show data on advertising spending of selected personal care brands in the United States in 2017. Dove (which belongs to the Anglo-Dutch company Unilever) spent 168 million U.S. dollars on measured media advertising in the U.S. that year.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
- Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
- Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Cosmetic brands: L'Oréal
- 64 page/s
- English
- pptx
- Detailed references
Everything On "Cosmetic brands: L'Oréal" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Cosmetics industry in the U.S."
- Market overview
The most important statistics
- Leading cosmetics, fragrances and personal care products markets worldwide in 2017, by revenue (in billion U.S. dollars)Leading cosmetics & personal care products markets worldwide 2017, by revenue
- Market share of leading cosmetics, fragrances and personal care products markets worldwide in 2017, based on revenueMarket share of leading cosmetics & personal care products markets worldwide 2017
- Market value of beauty worldwide in 2016, by region (in billion U.S. dollars)Value of global beauty market by region 2016
- Year on year growth of beauty market worldwide between 2015 and 2016, by regionAnnual growth of global beauty market by region 2015-2016
- Market value of beauty and personal care in the United States from 2015 to 2020 (in million U.S. dollars)*Beauty and personal care market value in the U.S. 2015-2020
- Sales value growth of premium beauty products in the United States between 2015 to 2020, category (in billion U.S. dollars)*U.S. premium beauty products sales value growth by category 2015-2020
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)Ad spend of selected personal care brands in the U.S. 2017
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*U.S. household expenditure on cosmetics, perfume and bath products 2007-2017
- Channels and retailers
The most important statistics
- Share of global beauty and personal care products sales worldwide by channel in 2016Share of global beauty & personal care products market worldwide 2016, by channel
- Distribution of beauty and personal care sales in the United States in 2011 and 2016, by distribution channelSales share of beauty and personal care products U.S. 2011-2016, by channel
- Distribution of cosmetic manufacturers retail sales in United States in 2017, by sales channelU.S. cosmetic manufacturers retail sales share by channel 2017
- Sales growth of skin care products in the United States as of 2017, by sales channel U.S. skin care product sales growth via different sales channels 2017
- Annual sales growth of the hair care products in the United States as of 2017, by sales channelSales growth of hair care products in the U.S. 2017, by channel
- Online beauty sales market share of leading retailers in the United States in 2016U.S. market share of leading online beauty retailers 2016
- Health and personal care sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023U.S. personal care e-retail share 2017-2023
- Year-on-year growth of the most popular beauty product categories on Amazon.com in the United States in 1st quarter 2018Top growing beauty product categories on Amazon.com in the U.S. 2018
- Category sales
The most important statistics
- Dollar sales of the prestige beauty industry in the United States from 2010 to 2018 (in billion U.S. dollars)*Dollar sales of the U.S. prestige beauty industry 2010-2018
- Leading health and beauty care product categories in the United States in 2018, based on sales (in million U.S. dollars)Leading health and beauty care product categories in the U.S. 2018
- Cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)U.S. cosmetic sales 2018, by segment
- Sales of the private label cosmetic category in retail stores in the U.S. in 2018, by segment (in million U.S. dollars)*Dollar sales of private label cosmetics in the U.S. 2018, by segment
- Eye cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)U.S. eye cosmetic sales 2018, by segment
- Compound annual growth (CAGR) of eye make-up products in the United States between 2010 to 2020*Growth rate of eye make-up in the U.S. 2010-2020
- Compound annual growth rate (CAGR) of lip make-up in the United States between 2010 to 2020*Growth rate of premium beauty products in the U.S. 2010-2020
- Lip cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)U.S. lip cosmetic sales 2018, by segment
- Leading brands
The most important statistics
- Sales value of the leading facial cleanser brands in the United States in 2018 (in million U.S. dollars)Leading facial cleanser brands in the U.S. 2018
- Leading hand and body lotion brands in the United States in 2018, based on sales (in million U.S. dollars)Leading body lotion brands in the U.S. 2018, based on sales
- Sales of the leading anti-aging facial brands in the United States in 2018 (in million U.S. dollars)Leading anti-aging facial brands in the U.S. sales 2018
- Leading foundation brands in the United States in 2018, based on sales (in million U.S. dollars)Leading foundation brands in the U.S. 2018, based on sales
- Sales of the leading mascara brands in the United States in 2018 (in million U.S. dollars)Leading mascara brands in the U.S. based on dollar sales 2018
- Leading eyebrow makeup brands in the United States in 2018, based on sales (in million U.S. dollars)Leading U.S. eyebrow makeup brands in the U.S. 2018, based on sales
- Dollar sales of the leading false eyelashes and adhesive brands in the United States in 2018 (in million U.S. dollars)Leading false eyelashes and adhesive brands in the U.S. 2018, by sales
- Most frequently used make-up brands according to women in the United States as of May 2017Make-up brands used most frequently by women in the U.S. 2017
- Miscellaneous
The most important statistics
- Number of contract manufacturers of personal care products in the United States as of August 2017, by statePersonal care contract manufacturers U.S. 2017, by state
- Number of contract manufacturers of personal care products in the United States as of January 2019, by product categoryPersonal care contract manufacturers U.S. 2019, by category
- Number of contract manufacturers of color cosmetics in the United States as of January 2019, by product categoryColor cosmetics contract manufacturers U.S. 2019, by category
- Number of employees of the U.S. cosmetic industry from 2002 to 2016Number of employees of the U.S. cosmetic industry 2002-2016
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Sales revenue of BWX Ltd Australia FY 2014 - FY 2018
- Cosmetics and beauty product production value Thailand 2014-2017
- Sales value of beauty and personal care products in Indonesia 2012-2016
- Market share of beauty and personal care industry in Indonesia 2016 by brand
- Health and beauty aids segments ad spend share in the U.S. 2017, by medium
- Cosmetics and beauty product market size Thailand 2014-2017
- Media spending of the personal care products industry in the Netherlands 2010-2016
- Value of ad spend in personal care sector in the Netherlands 2015, by category
- Beauty retail: Share of retail location for beauty and personal care UK 2013-15
- Brazil: ad spend in personal care & beauty H1 2015-2017
- Personal care ad spend in the U.S. 2008-2014
- Argentina: largest premium beauty & personal care producers 2016
- Share of organized cosmetics industry in India in FY 2017 by channel
- Italy: change in export value of the cosmetic industry to Hong Kong 2017, by category
- Italy: turnover of the packaging of the cosmetics industry supply chain 2013-2017
- Sales volume of bath accessories in Canada 2014-2015
- Beauty tools used by men South Korea 2018
- Beauty treatments planned by French women 2014-2017
- Most popular skin care routin among men South Korea 2018
- Beauty products women could not live without in spring United Kingdom (UK) 2017
Studies
- Digital advertising in Europe
- Advertising in Belgium
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising in Europe
- BRICS advertising
- Advertising in Italy
- Advertising in the Netherlands
- Political advertising in the U.S.
- Advertising in North America
- Contar "Lo Bueno" Cuesta Mucho
- IAB and DDMA Report on Search Advertising
- La Industria Publicitaria y su impacto en la economía uruguaya 2018
- IAB Report on 2017 Digital Advertising Spend
Statistics on "Cosmetics industry in the U.S."
- Leading cosmetics, fragrances and personal care products markets worldwide in 2017, by revenue (in billion U.S. dollars)
- Market share of leading cosmetics, fragrances and personal care products markets worldwide in 2017, based on revenue
- Market value of beauty worldwide in 2016, by region (in billion U.S. dollars)
- Year on year growth of beauty market worldwide between 2015 and 2016, by region
- Market value of beauty and personal care in the United States from 2015 to 2020 (in million U.S. dollars)*
- Sales value growth of premium beauty products in the United States between 2015 to 2020, category (in billion U.S. dollars)*
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Share of global beauty and personal care products sales worldwide by channel in 2016
- Distribution of beauty and personal care sales in the United States in 2011 and 2016, by distribution channel
- Distribution of cosmetic manufacturers retail sales in United States in 2017, by sales channel
- Sales growth of skin care products in the United States as of 2017, by sales channel
- Annual sales growth of the hair care products in the United States as of 2017, by sales channel
- Online beauty sales market share of leading retailers in the United States in 2016
- Health and personal care sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023
- Year-on-year growth of the most popular beauty product categories on Amazon.com in the United States in 1st quarter 2018
- Dollar sales of the prestige beauty industry in the United States from 2010 to 2018 (in billion U.S. dollars)*
- Leading health and beauty care product categories in the United States in 2018, based on sales (in million U.S. dollars)
- Cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Sales of the private label cosmetic category in retail stores in the U.S. in 2018, by segment (in million U.S. dollars)*
- Eye cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Compound annual growth (CAGR) of eye make-up products in the United States between 2010 to 2020*
- Compound annual growth rate (CAGR) of lip make-up in the United States between 2010 to 2020*
- Lip cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Nail product sales in the United States in 2018, by segment (in million U.S. dollars)
- Sales value of the leading facial cleanser brands in the United States in 2018 (in million U.S. dollars)
- Leading hand and body lotion brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales of the leading anti-aging facial brands in the United States in 2018 (in million U.S. dollars)
- Leading foundation brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales of the leading mascara brands in the United States in 2018 (in million U.S. dollars)
- Leading eyebrow makeup brands in the United States in 2018, based on sales (in million U.S. dollars)
- Dollar sales of the leading false eyelashes and adhesive brands in the United States in 2018 (in million U.S. dollars)
- Most frequently used make-up brands according to women in the United States as of May 2017
- Cosmetics brands viewed favorably among consumers in the United States as of October 2016
- Skin care brands viewed favorably among consumers in the United States as of October 2016
- Leading beauty brands in the United States on social media in 2018, based on actions (in millions)
- U.S. population: Which brands of bar soap do you use most often?
- Number of contract manufacturers of personal care products in the United States as of August 2017, by state
- Number of contract manufacturers of personal care products in the United States as of January 2019, by product category
- Number of contract manufacturers of color cosmetics in the United States as of January 2019, by product category
- Number of employees of the U.S. cosmetic industry from 2002 to 2016
- Sales revenue of the integrated body, hair and skin care company BWX Ltd in Australia from the financial year 2014 to 2018 (in 1,000 Australian dollars)
- Production value of personal care and beauty products in Thailand from 2014 to 2017 (in billion U.S. dollars)*
- Sales value of beauty and personal care products in Indonesia from 2012 to 2016 (in trillion Indonesian rupiah)
- Market share of beauty and personal care product industry in Indonesia in 2016, by brand
- Distribution of advertising spending of the health and beauty aids segments in the United States in 2017, by medium
- Personal care and beauty product market size in Thailand from 2014 to 2017 (in billion U.S. dollars)*
- Gross media expenditure of the personal care products industry in the Netherlands from 2010 to 2016 (in 1,000 euros)
- Value of media advertising expenditure in the personal care sector in the Netherlands in 2015, by category (in euros)
- Distribution of retailer shares for Beauty and Personal Care Products in the United Kingdom (UK) between 2013 and 2015, by location
- Advertising spending in the personal care and beauty sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Personal care products advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)
- Distribution of super premium beauty and personal care products market in Argentina in 2016, by producer
- Share of organized cosmetics industry across India in FY 2017, by channel
- Change in export value of the Italian cosmetic industry to Hong Kong in 2017, by product category
- Turnover of the packaging of the Italian cosmetics industry supply chain from 2013 to 2017 (in million euros)
- Sales volume of bath accessories in Canada from 2014 to 2015 (in million units)*
- Beauty tools used by men in South Korea in 2018
- Beauty treatments envisioned by French women between 2014 and 2017*
- Popular methods for skin care routine among men in South Korea in 2018
- Which beauty product can't you do without in spring?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.