In 2020, among personal care brands in the United States, Gillette (which belongs to Procter & Gamble) ranked sixth in a ranking based on measured media spending, having invested 76 million U.S. dollars in promotional efforts. L'Oreal's most popular brand L'Oreal Paris spent 275 million dollars in the same period.
Advertising spending of selected personal care brands in the United States in 2020 (in million U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Number of beauty product wholesalers in Italy 2019, by region
- Russian beauty products sales share 2017-2019, by product
- Cosmetics and personal care market turnover Russia in 2014-2018
- Market share of beauty and personal care industry in Indonesia 2016 by brand
- Companies in the personal care and cleaning industry in Sweden 2021, by employees
- Decorative cosmetics sales growth in Russia 2018-2019, by segment
- Sales revenue of BWX Ltd Australia FY 2014 - FY 2018
- Russian beauty products sales volume growth 2019, by channel
- Russian beauty products sales distribution in 2019, by channel
- Beauty care products penetration in U.S. households in 2018, by channel
- Cosmetic market: retail dollar sales in North America 2015-2019
- Health and beauty aids segments ad spend share in the U.S. 2017, by medium
- Value of ad spend in personal care sector in the Netherlands 2015, by category
- Argentina: largest premium beauty & personal care producers 2016
- Media spending of the personal care products industry in the Netherlands 2010-2016
- Brazil: import volume of sanitary pads, diapers & similar products 2015-2020
- Monthly domestic sales volume of skincare Thailand 2021-2022
- Sales volume of bodywash in Canada 2014-2015
- Beauty and personal luxury ad spend in the UK 2020-2021
Advertising Age. (July 12, 2021). Advertising spending of selected personal care brands in the United States in 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. "Advertising spending of selected personal care brands in the United States in 2020 (in million U.S. dollars)." Chart. July 12, 2021. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. (2021). Advertising spending of selected personal care brands in the United States in 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age. "Advertising Spending of Selected Personal Care Brands in The United States in 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Jul 2021, https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/
Advertising Age, Advertising spending of selected personal care brands in the United States in 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/261949/ad-spend-of-selected-personal-care-brands-in-the-us/ (last visited May 19, 2022)