In 2021, TV was expected to be the largest advertising medium in Colombia, with an ad spend of 1.89 billion U.S. dollars, followed by the internet with 1.29 billion. Cinema is projected to received the smallest share of the ad pie, with 0.7 million.
Advertising spending in Colombia in 2021, by medium (in million U.S. dollars)
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Statistics on Advertising in Colombia
Global market overview
7
- Premium Statistic Global advertising revenue 2014-2027
- Premium Statistic Latin America: advertising spending 2010-2024
- Premium Statistic Latin America: advertising spending 2022 & 2024, by medium
- Premium Statistic Latin America: time spent with media 2011-2021, by medium
- Premium Statistic Advertising spending in Latin American countries 2020-2021
- Premium Statistic Change in traditional media ad spend in selected countries in Latin America 2020-2021
- Premium Statistic Latin America: ad spend country share 2020
Colombian market overview
6
- Premium Statistic Colombia: revenue of advertising services 2014-2020
- Premium Statistic Colombia: ad services revenue 2019, by source
- Premium Statistic Colombia: number of advertising companies 2014-2020
- Premium Statistic Colombia: leading advertising companies 2021
- Premium Statistic Advertising expenditure in Colombia 2018-2024
- Premium Statistic Media ad spend growth in Colombia 2020-2021
Traditional media
8
- Premium Statistic Ad spend in Colombia 2021, by medium
- Premium Statistic TV ad spend in Colombia 2018-2024
- Premium Statistic Colombia: newspaper ad spend 2017-2019
- Premium Statistic Colombia: radio ad spend 2017-2020
- Premium Statistic Colombia: magazine ad spend 2017-2019
- Premium Statistic Colombia: cinema ad spend 2017-2019
- Premium Statistic Colombia: OOH ad spend 2017-2019
- Premium Statistic Colombia: leading OOH advertising agencies 2019
Digital media
8
- Premium Statistic Digital ad spend in Colombia 2010-2021
- Premium Statistic Digital ad spend growth in Colombia 2016-2021
- Premium Statistic Digital share of ad spend in Colombia 2021
- Premium Statistic Colombia: digital ad spend 2022, by industry
- Premium Statistic Colombia: display ad spend 2012-2021
- Premium Statistic Digital video ad spend in Latin America 2022, by country
- Premium Statistic Colombia: programmatic ad spend 2017-2026
- Premium Statistic Mobile internet ad spend in Colombia 2017-2021
Further related statistics
19
- Ecuador: ad spend 2018-2024, by medium
- Honduras: ad spend 2017, by medium
- Venezuela: ad spend 2019, by medium
- Puerto Rico: ad spend 2015-2018, by medium
- Ad spend estimate Thailand 2021, by medium
- Brazil: ad spend growth 2018-2024, by medium
- Estimated distribution of ad spend in China 2021, by medium
- Media owners ad revenue in India 2012-2021, by medium
- Media split in Malaysia 2015
- Cost Rica: advertising spending 2019, by medium
- Change in ad revenue in China 2012-2021, by medium
- Media advertising spending in the U.S. 2019, by medium
- Mexico: advertising spending 2021, by medium
- Advertising spending in Dominican Republic 2015-2018, by medium
- Europe: media advertising split 2013-2016
- B2B ad spend in the U.S. 2013-2014, by medium
- Manufactuing industry: distribution of U.S. ad spend 2013, by medium
- Direct response companies: U.S. ad spend 2013, by medium
- Advertising spending in the United Arab Emirates 2004-2018
Further Content: You might find this interesting as well
Statistics
- Ecuador: ad spend 2018-2024, by medium
- Honduras: ad spend 2017, by medium
- Venezuela: ad spend 2019, by medium
- Puerto Rico: ad spend 2015-2018, by medium
- Ad spend estimate Thailand 2021, by medium
- Brazil: ad spend growth 2018-2024, by medium
- Estimated distribution of ad spend in China 2021, by medium
- Media owners ad revenue in India 2012-2021, by medium
- Media split in Malaysia 2015
- Cost Rica: advertising spending 2019, by medium
- Change in ad revenue in China 2012-2021, by medium
- Media advertising spending in the U.S. 2019, by medium
- Mexico: advertising spending 2021, by medium
- Advertising spending in Dominican Republic 2015-2018, by medium
- Europe: media advertising split 2013-2016
- B2B ad spend in the U.S. 2013-2014, by medium
- Manufactuing industry: distribution of U.S. ad spend 2013, by medium
- Direct response companies: U.S. ad spend 2013, by medium
- Advertising spending in the United Arab Emirates 2004-2018
Zenith. (December 15, 2021). Advertising spending in Colombia in 2021, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/504170/ad-spend-colombia/
Zenith. "Advertising spending in Colombia in 2021, by medium (in million U.S. dollars)." Chart. December 15, 2021. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/504170/ad-spend-colombia/
Zenith. (2021). Advertising spending in Colombia in 2021, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/504170/ad-spend-colombia/
Zenith. "Advertising Spending in Colombia in 2021, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 15 Dec 2021, https://www.statista.com/statistics/504170/ad-spend-colombia/
Zenith, Advertising spending in Colombia in 2021, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/504170/ad-spend-colombia/ (last visited March 31, 2023)
Advertising spending in Colombia in 2021, by medium (in million U.S. dollars) [Graph], Zenith, December 15, 2021. [Online]. Available: https://www.statista.com/statistics/504170/ad-spend-colombia/