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Advertising spending of selected prescription drug brands in the in the United States in 2017 (in million U.S. dollars)

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Ad spend of selected prescription drug brands in the U.S. 2017 The statistic shows data on the advertising spending of selected pharmaceutical brands in the United States in 2017. AbbVie spent 410 million U.S. dollars on measured media advertising of Humira in the U.S. in 2017.
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Description Source More information
The statistic shows data on the advertising spending of selected pharmaceutical brands in the United States in 2017. AbbVie spent 410 million U.S. dollars on measured media advertising of Humira in the U.S. in 2017.
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Release date
June 2018
Region
United States
Survey time period
2017
Special properties
measured media only
Supplementary notes
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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