Ad spend of prescription drug brands in the U.S. 2022

In a 2022 ranking of largest advertising spenders among prescription drug brands in the United States, Dupixent took the first spot, with 491 million U.S. dollars allocated to measured-media advertising. Second-ranked Rinvoq, manufactured by Abbvie, spent 426 million U.S. dollars that same year.

Advertising spending of selected prescription drug brands in the United States in 2022 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

June 2023

More information

Region

United States

Survey time period

2022

Special properties

measured media only

Supplementary notes

The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.

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