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Ad spend of selected prescription drug brands in the U.S. 2018

Advertising spending of selected prescription drug brands in the in the United States in 2018 (in million U.S. dollars)

by A. Guttmann, last edited Sep 20, 2019
Ad spend of selected prescription drug brands in the U.S. 2018 In a 2018 ranking of largest advertising spenders among prescription drug brands in the United States, AbbVie's Humira took the first spot, with 483 million U.S. dollars allocated to measured media in the country that year. Second-ranked Lyrica manufactured by Pfizer spent 272 million dollars in the same period.
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Advertising spending of selected prescription drug brands in the in the United States in 2018 (in million U.S. dollars)

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