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Advertising expenditure in the European Union (EU 28) from 2009 to 2017, by media
(in million euros)
Advertising expenditure in the European Union (EU 28) 2009-2017, by media
This statistic displays the development of advertising expenditures in the European Union (EU 28) from 2009 to 2017, broken down by media. In 2017, television ad spend reached roughly 31.4 billion euros, an increase compared to the previous year. Internet advertising spend had the highest share in European advertising expenditures during the same period of time and amounted to 40.5 billion euros.
Advertising expenditure in the European Union (EU 28) from 2009 to 2017, by media
(in million euros)
InternetTelevisionNewspapersMagazinesOutdoorRadioCinema
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Sources

Release date

November 2018

Region

EU

Survey time period

2009 to 2017

Supplementary notes

Figure for 2009-2011 published earlier by the source.

Advertising expenditure in the European Union (EU 28) 2009-2017, by media
This statistic displays the development of advertising expenditures in the European Union (EU 28) from 2009 to 2017, broken down by media. In 2017, television ad spend reached roughly 31.4 billion euros, an increase compared to the previous year. Internet advertising spend had the highest share in European advertising expenditures during the same period of time and amounted to 40.5 billion euros.
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