Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Advertising spending of the 100 leading national advertisers in the United States in 2013, by medium
(in million U.S. dollars)
Combined ad spending of the 100 leading advertisers in the U.S.2013
The statistic above presents the combined ad spending of the leading 100 national advertisers in the United States in 2013. The largest national advertisers spent in total 59.2 billion U.S. dollars on measured media advertising, out of which 39.1 billion was invested in TV ads.
Advertising spending of the 100 leading national advertisers in the United States in 2013, by medium
(in million U.S. dollars)
Spending in million U.S. dollars
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2014

Region

United States

Survey time period

2013

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Combined ad spending of the 100 leading advertisers in the U.S.2013
The statistic above presents the combined ad spending of the leading 100 national advertisers in the United States in 2013. The largest national advertisers spent in total 59.2 billion U.S. dollars on measured media advertising, out of which 39.1 billion was invested in TV ads.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Advertising market in the U.S."
  • Overview
  • TV
  • Radio
  • Newspapers
  • Magazines
  • Out-of-home
  • Cinema
  • Digital
  • Advertising response
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.