NHL teams ranked by brand value 2013

National Hockey League franchises ranked by brand value in 2013 (in million U.S. dollars)

NHL teams ranked by brand value 2013 The statistic depicts the brand value of National Hockey League teams in 2013. The Toronto Maple Leafs had a brand value of 141 million U.S. dollars in 2013.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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National Hockey League franchises ranked by brand value in 2013 (in million U.S. dollars)

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Brand value (in million U.S. dollars)
Toronto Maple Leafs140.93
Montreal Canadiens126.36
New York Rangers120.38
Vancouver Canucks89.64
Detroit Red Wings76.05
Pittsburgh Penguins71.44
Chicago Blackhawks66.2
Boston Bruins65.86
Ottawa Senators58.77
New Jersey Devils54.33
Philadelphia Flyers52.49
Calgary Flames52.15
Los Angeles Kings46.84
Winnipeg Jets40.48
Dallas Stars38.37
Edmonton Oilers36.94
Buffalo Sabres35.92
Washington Capitals35.67
St. Louis Blues34.65
Nashville Predators33.57
Tampa Bay Lightning33.24
Phoenix Coyotes32.81
San Jose Sharks31.99
Colorado Avalanche31.39
Carolina Hurricanes30.73
Minnesota Wild28.83
Anaheim Ducks27.62
Florida Panthers26.8
Columbus Blue Jackets23.02
New York Islanders16.93
Brand value (in million U.S. dollars)
Toronto Maple Leafs140.93
Montreal Canadiens126.36
New York Rangers120.38
Vancouver Canucks89.64
Detroit Red Wings76.05
Pittsburgh Penguins71.44
Chicago Blackhawks66.2
Boston Bruins65.86
Ottawa Senators58.77
New Jersey Devils54.33
Philadelphia Flyers52.49
Calgary Flames52.15
Los Angeles Kings46.84
Winnipeg Jets40.48
Dallas Stars38.37
Edmonton Oilers36.94
Buffalo Sabres35.92
Washington Capitals35.67
St. Louis Blues34.65
Nashville Predators33.57
Tampa Bay Lightning33.24
Phoenix Coyotes32.81
San Jose Sharks31.99
Colorado Avalanche31.39
Carolina Hurricanes30.73
Minnesota Wild28.83
Anaheim Ducks27.62
Florida Panthers26.8
Columbus Blue Jackets23.02
New York Islanders16.93
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The statistic depicts the brand value of National Hockey League teams in 2013. The Toronto Maple Leafs had a brand value of 141 million U.S. dollars in 2013.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
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