Leading new food and beverage pacesetters in the U.S. 2018, based on sales

Kinder Joy was the top food and beverage product launched in 2018. The candy, marketed by Ferrero, generated sales of 124.4 million dollars. The next best-selling products were M&M’s Caramel and Oui by Yoplait, with sales of 120.6 million and 100.5 million dollars respectively. Kinder Joy was also one of the most popular product introductions in convenience stores, producing sales of 42.2 million dollars. Novelty candy, the category within which Kinder Joy resides, reached 756 million dollars in sales 2018.

Kinder egg history

Kinder Joy is an egg-shaped chocolate product which comes with a toy sold by Italian confectionery maker Ferrero as a part of its Kinder brand. Ferrero is the second largest confectionery company in the world in terms of sales. Kinder Joy was originally launched in Italy in 2001 but only introduced to the U.S. market in 2018. The original Kinder egg chocolate is Kinder Surprise. First released in 1974, Kinder Surprise contains a toy within a chocolate shell. Kinder Joy, on the other hand, comes in a plastic eggshell with the candy and toy separated. Kinder Surprise is banned in the United States due to Consumer Product Safety Commission and Food and Drug Administration regulations which stipulate that food with non-nutritive objects embedded within them are illegal.

Leading new food and beverage product pacesetters in the United States in 2018, based on sales (in million U.S. dollars)*

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Release date

May 2019


United States

Survey time period


Special properties

New products that completed their first year in calendar year 2018

Supplementary notes

* Total Year-One Dollar Sales, Multi-Outlet.

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