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Leading new food and beverage pacesetters in the U.S. 2019, based on sales

Bang was the top food and beverage product launched in 2019. The energy drink, marketed by Vital Pharma, generated sales of nearly 300 million dollars during that year. The next best-selling products were Enfamil NeuroPro by Reckitt Benckiser and G Zero, a sports drink marketed by PepsiCo, with sales of 230.5 million and 154.4 million dollars respectively.

Leading new food and beverage product pacesetters in the United States in 2019, based on sales (in million U.S. dollars)*

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Release date

May 2020


United States

Survey time period


Special properties

New products that completed their first year in calendar year 2019

Supplementary notes

* Total Year-One Dollar Sales, Multi-Outlet.

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