Number of books sold in the UK 2009-2021
Book consumption and COVID-19In March 2020 when countries across the world implemented measures to stem the spread of the coronavirus, consumers upped their in-home media usage to keep themselves occupied during lockdown. Close to 20 percent of UK internet users who participated in a survey in March 2020 reported reading more books or listening to more audiobooks at home during that time, and later waves of the survey held in May saw that figure climb above 30 percent.
By the summer of 2020, despite the gradual reopening of society as infection rates declined, a survey held in July showed that consumers expected in-home media consumption changes even after the pandemic came to an end. Book consumption, both physical and digital, ranked among the top ten media formats UK consumers planned to spend more time with in the future.