Motivation to pay for digital news in the United Kingdom (UK) 2014

This statistic shows data on what motivated UK online news subscribers to first purchase and also keep their news subscription service, as of February 2014. During the survey, some 55 percent of respondents reported staying with their online news subscription service because it offered a broad range of news coverage.

What were the three most important factors in taking/keeping an online news subscription in the first place?*

Signing upStaying
Broad range of news coverage45%55%
Enables access wherever and whenever I want43%32%
A brand I prefer for news35%44%
Quality of specific columnists, writers and journalists31%36%
Access to special offers/subcribers' club17%17%
No other way to access valued content16%11%
Quality of specific area (eg sport, arts, technology, business)10%18%
Other11%4%
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Source

Release date

June 2014

Region

United Kingdom

Survey time period

January and February 2014

Number of respondents

UK = 139; all who subscribe = 93

Age group

18 years and older

Special properties

All who have paid to access online news in the past year

Method of interview

Online survey

Supplementary notes

During the survey, this question was posed as follows: "You said you have a subscription with at least one news provider, what were the three most important factors in taking/keeping an online news subscription in the first place (choose up to three)?"

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Statistics on "Digital news in the United Kingdom (UK)"

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