Motivation to pay for digital news in the United Kingdom (UK) 2014

What were the three most important factors in taking/keeping an online news subscription in the first place?*

Motivation to pay for digital news in the United Kingdom (UK) 2014 This statistic shows data on what motivated UK online news subscribers to first purchase and also keep their news subscription service, as of February 2014. During the survey, some 55 percent of respondents reported staying with their online news subscription service because it offered a broad range of news coverage.
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What were the three most important factors in taking/keeping an online news subscription in the first place?*

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Signing upStaying
Broad range of news coverage45%55%
Enables access wherever and whenever I want43%32%
A brand I prefer for news35%44%
Quality of specific columnists, writers and journalists31%36%
Access to special offers/subcribers' club17%17%
No other way to access valued content16%11%
Quality of specific area (eg sport, arts, technology, business)10%18%
Other11%4%
Signing upStaying
Broad range of news coverage45%55%
Enables access wherever and whenever I want43%32%
A brand I prefer for news35%44%
Quality of specific columnists, writers and journalists31%36%
Access to special offers/subcribers' club17%17%
No other way to access valued content16%11%
Quality of specific area (eg sport, arts, technology, business)10%18%
Other11%4%
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This statistic shows data on what motivated UK online news subscribers to first purchase and also keep their news subscription service, as of February 2014. During the survey, some 55 percent of respondents reported staying with their online news subscription service because it offered a broad range of news coverage.
Show more
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Statistics on "Digital news in the United Kingdom (UK)"
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