Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Vendors' market share of mobile phone sales worldwide 2009-2015, by quarter

Global market share held by mobile phone vendors from 1st quarter 2008 to 3rd quarter 2015 (share of sales to end users)

by Statista Research Department, last edited Nov 18, 2015
Vendors' market share of mobile phone sales worldwide 2009-2015, by quarter In this graph you can see the global market share held by mobile phone vendors from the first quarter of 2008 to the latest financial quarter. In the first quarter of 2009, Nokia had a worldwide market share of 36.2 percent. By the third quarter of 2013, their share was down to just 13.8 percent. Mobile phone market - additional information

Motorola Inc. presented the first prototype of a handheld mobile in 1973, although the company would not release their first commercially available model, the DynaTAC 8000X, for another eleven years. And even then, it came at an exorbitant price, making the technology only available for the very affluent. Three decades later, the mobile phone market has changed dramatically, in terms of accessibility and penetration, as well as technology and leading manufacturers. In 2015, there were an unprecedented 7.5 billion mobile connections worldwide, a number expected to sharply increase by 2020. Furthermore, the wide availability and decreasing price of new technologies have made smartphones more ubiquitous than ever: some 46 percent of worldwide mobile phone users own a smartphone.

As of the third quarter of 2015, the leading mobile phone manufacturer is the South Korean multinational company Samsung, with a 21.4 percent share of the mobile phone market, representing more than 100 million units sold worldwide. The second most successful mobile phone vendor is Apple Inc., which launched its first iPhone in 2007. That year, the American company sold 1.4 million units, but a sharp increase in popularity led to sales of over 230 million iPhones in the company’s 2015 fiscal year. Nokia has seen a strong decrease in market share in the past few years, after dethroning Motorola in the late 1990s and having dominated the market for a decade. As of 2016, its position is furthermore threatened by the growing popularity of other brands and manufacturers, such as Chinese giant Huawei .
Show more

Global market share held by mobile phone vendors from 1st quarter 2008 to 3rd quarter 2015 (share of sales to end users)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Smartphone market in Australia"
  • Subscription and users
The most important statistics
  • Market share
  • Consumer behavior and usage
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.