In 2021, services accounted for the second largest share of advertising spending in France, at 8.3 percent. At the same time, retail ranked first among all the categories, accounting for 17.9 percent of ad investments in the country.
Share of advertising spending in France in 2021, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
IREP. (March 15, 2022). Share of advertising spending in France in 2021, by category [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/448833/advertising-expenditure-by-industry-sector-in-france/
IREP. "Share of advertising spending in France in 2021, by category." Chart. March 15, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/448833/advertising-expenditure-by-industry-sector-in-france/
IREP. (2022). Share of advertising spending in France in 2021, by category. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/448833/advertising-expenditure-by-industry-sector-in-france/
IREP. "Share of Advertising Spending in France in 2021, by Category." Statista, Statista Inc., 15 Mar 2022, https://www.statista.com/statistics/448833/advertising-expenditure-by-industry-sector-in-france/
IREP, Share of advertising spending in France in 2021, by category Statista, https://www.statista.com/statistics/448833/advertising-expenditure-by-industry-sector-in-france/ (last visited June 26, 2022)