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U.S. consumers' reasons why they prefer a grocery store 2013

This statistic illustrates the results of a survey conducted by Market Force in May 2013. Some 6,645 adults in the United States have been polled about their reasons for preferring a grocery store. Some 67 percent of survey respondents indicated that the provision of low prices is among the key attributes for liking a grocery store.

What consumers like about their preferred grocer?

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Release date

July 2013


United States

Survey time period

May 2013

Number of respondents

6,645 respondents

Age group

19 years and older

Special properties

60 percent of respondents reported an income level of over 60,000 U.S. dollar a year

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